Job Description Merchandise and commerce are becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent. UMG eCommerce seeks an Assistant, Experience & Site Merchandising to support front-end customer experience and optimization across several label group stores. This person will support the Experience & Site Merchandising lead and will collaborate with partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, etc.) to elevate the eCommerce experiences for our labels, rights owners (ROs), artists, and - most importantly - fans. The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment at our office in Santa Monica, CA. How you'll CREATE: Support eCommerce Experience & Site Merchandising efforts for our roster of stores, including: •Front-End Experience & Site Merchandising: •Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization). •Deploy upsell & cross-sell tactics to increase average order value. •Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides). •Campaign & Promotion Strategy: •Assist with the creation of promotional strategies around new music and merch releases. •Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries). •Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales. •Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are. •Customer Acquisition & Retention: •Support lead generation & customer acquisition programs (e.g., early access, sweepstakes). •Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection. •Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV). •Performance Analysis & Optimization: •Track, analyze & report performance to drive optimizations and inform planning & strategy. •Create reports to provide to labels and rights owners. •Gather customer feedback through social listening. Bring your VIBE: •1-2 years studying or working in marketing or related fields (college courses, internship or assistant experience is OK). •Excellent communication and interpersonal skills (verbal and written). •Strong work ethic, highly motivated, upbeat personality, team player, no ego. •Tech-savvy, strong computer/internet/research skills •Passionate about music and a solid understanding of fandom. •Strong passion or interest in eCommerce. •Strong critical thinking skills. •Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work •Self-accountability to follow through with proper, consistent updates to stakeholders. •Strong attention to detail. •Understanding and working knowledge of analytics and reporting. A plus, but not required: •Experience in the entertainment industry •CRM/Email marketing experience •Understanding of UX principles and consumer behavior •Frequent online shopping •Project management experience •Experience with Shopify •Basic Photoshop skills &nbs
