Digital Marketing Manager/Completely Bilingual Spanish/English

ROLE AND RESPONSIBILITIES This position is responsible for overseeing the digital marketing strategy for the company. •Developing and project managing digital marketing campaigns •Lead and manage weekly client status calls •Develop strategy to be used in marketing company?s product line, utilizing such techniques in the field of social media, web analytics, email marketing, search engine optimization, etc. •Design, build and maintain our social media presence •Devise strategies to drive online traffic to the website •Brainstorm new and creative growth strategies •Collaborate with internal teams to create landing pages and optimize user experience •Collaborate with agencies and other user partners •Review new technologies and keep the company at the forefront of developments in digital marketing •Utilizing a range of techniques including paid search, SEO and PPC •Translate business goals into successful SEO campaigns, analyze performance of SEO efforts and help company increase search engine rankings for our website •Managing online brand and product campaigns to raise brand awareness •Managing the company website •Driving the business to increase profits •Assist in developing solutions for unique opportunities QUALIFICATIONS AND EDUCATION REQUIREMENTS •Bachelor degree in marketing or related field •5 years? experience required in similar digital marketing role •Experience working with CRM?s is preferred •Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns •Strong understanding of current online marketing concepts, strategy and best practice •Experience in optimizing landing pages and user funnels •Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate •Solid knowledge of website analytic tools (e.g. Google Analytics, NetInsight, Omniture, Webtrends) •Working knowledge of HTML, CSS, and JavaScript developments and constraints ADDITIONAL NOTES •Pay is flexible •Travel would be very minimal, if any We are an Equal Employment Opportunity employer committed to excellence, diversity and inclusion. , , ,