Digital Marketing Manager/Completely Bilingual Spanish/English

ROLE AND RESPONSIBILITIESThis position is responsible for overseeing the digital marketing strategy for the company. Developing and project managing digital marketing campaignsLead and manage weekly client status callsDevelop strategy to be used in marketing company?s product line, utilizing such techniques in the field of social media, web analytics, email marketing, search engine optimization, etc.Design, build and maintain our social media presenceDevise strategies to drive online traffic to the websiteBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceCollaborate with agencies and other user partnersReview new technologies and keep the company at the forefront of developments in digital marketingUtilizing a range of techniques including paid search, SEO and PPCTranslate business goals into successful SEO campaigns, analyze performance of SEO efforts and help company increase search engine rankings for our websiteManaging online brand and product campaigns to raise brand awarenessManaging the company websiteDriving the business to increase profitsAssist in developing solutions for unique opportunitiesQUALIFICATIONS AND EDUCATION REQUIREMENTSBachelor degree in marketing or related field5 years? experience required in similar digital marketing roleExperience working with CRM?s is preferredDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsStrong understanding of current online marketing concepts, strategy and best practiceExperience in optimizing landing pages and user funnelsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateSolid knowledge of website analytic tools (e.g. Google Analytics, NetInsight, Omniture, Webtrends)Working knowledge of HTML, CSS, and JavaScript developments and constraintsADDITIONAL NOTESPay is flexibleTravel would be very minimal, if any We are an Equal Employment Opportunity employer committed to excellence, diversity and inclusion., , ,