Head of Demand Gen About the Company AI-focused B2B SaaS company
Industry
Information Technology and Services
Type
Privately Held
About the Role The Company is seeking a Head of Demand Generation to lead the development and execution of a comprehensive outbound marketing strategy. This pivotal role involves managing campaigns across multiple channels, with a focus on driving a qualified pipeline for both inbound demo requests and product trials. The successful candidate will be responsible for key channels such as events, content, and email, and will work closely with the sales team to ensure effective prospect outreach and nurturing. Additionally, the role includes overseeing SEM and paid marketing teams, managing demand generation budgets, and constantly reporting, analyzing, testing, and iterating to improve the overall strategy. Collaboration with marketing, revenue operations, and sales is essential to ensure alignment on goals, metrics, and campaign approaches.
The ideal candidate for this role at the company will be a strategic thinker who acts autonomously, is customer-focused, and excels at building trust with cross-functional teams. A mad scientist approach to marketing, where one is excited about experimenting with new channels, and a commitment to using cutting-edge tools are also key attributes. On the other hand, the role is not suited for those who lack a world-class mental model for running successful demand generation, cannot operate with autonomy, or are not comfortable working with numbers. The company values marketers who prioritize customer value and are not solely focused on growth at any cost. The role may require some travel, particularly in the initial months, and demands a proactive, resourceful, and trustworthy individual to take ownership of their work.
Travel Percent
Less than 10%
Functions Marketing