As a part of our Digital Marketing Team, you will be essential to targeting and reaching large audiences, while leveraging our expert content and experience to provide real value to site visitors and partners alike. In a world of increasingly competitive voices online, our Marketing Team works to help consumers, advertisers, and industry experts see and share the ways we make life's most complicated decisions easier for consumers.
In this role, you will be responsible for managing Google Ads and Bing Ads search efforts at various stages of campaign lifecycle, as well as other channels like Social and Native. You will have the opportunity to manage massive campaigns for the nation's best brands. You will be responsible for the P&L associated with several verticals and participate in all aspects of owning a multi-million dollar business. From opportunity forecasting, to campaign launch and scaling campaigns to full potential, this position will touch on every level of the process of campaign growth.
You will get exposure to campaigns across 70+ different industries and work to grow our partners' businesses. We are a nimble team, with direct access to design, dev and custom CMS and analytics tools that allow insights and control over all aspects of the performance and analysis of paid media.
Our company is a fun, creative, and transparent organization, where everyone has access to our executive team, learning important business skills, taking part in major decisions, and experiencing life at a rapidly growing startup.
Duties and Responsibilities (other duties may be assigned):
Daily campaign maintenance manage, review and optimize ad spend
Maintain and monitor keyword bids, impression share, CPA goals, quality score, etc.
Optimize ad copy and creative
Leverage Design team for creative assets
Work closely with Product team to build landing pages and funnels
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting
Tying together various attribution and payout structures within a vertical, in order to compare the performance of offers side-by-side
Generating weekly and monthly client reporting on clicks, leads, keyword performance
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Collaborate with Marketing agencies, affiliate platforms and advertising partners
Experience Required:
Strong Microsoft Excel and analytical skills
3+ years experience in PPC through Google Ads
3+ years experience buying media through Social and Native channels
Strong knowledge of SEM and online advertising
Experience with website analysis using tools like Google Analytics
Understanding of conversion pixel tracking, event tracking, URL parameters for attribution
Attention to detail/thoroughness
Effective at multitasking and ability to prioritize projects
Problem solver
Team focused, collaborative
Ad Practitioners is an Equal Opportunity Employer.
