Millions of people turn to our portfolio of websites each month for news, information, and recommendations on some of life's most important financial decisions.
As the first Platform Product Manager at Ad Practitioners you'll have the opportunity to work across our entire portfolio of brands from Money.com to ConsumersAdvocate.org. From building online tools to rethinking how we deliver the latest news, you are obsessed with finding new and creative ways to help people find the information they are looking for and, more importantly, help them take action toward their financial goals. You have a deep working knowledge of CRO (Conversion Rate Optimization), SEO (Search Engine Optimization) and SEM (Search Engine Marketing). You have a track record of delivering entry point landing pages that suck people in and keep them engaged with content they love. You love to geek out on the numbers and dive deep into analytics, and A/B testing. While you don't write code, you are comfortable assisting engineers in making some technical decisions and are able to effectively communicate technical challenges to non-technical stakeholders.
Our company is a fun, creative, and transparent organization, where everyone has access to our executive team, learning important business skills, taking part in major decisions, and experiencing life at a rapidly growing startup. We offer generous benefits including health care, dental, retirement matching and even catered lunches! We work hard but like to have fun too.
Responsibilities:
Gather qualitative and quantitative insights via analytics, user interviews and market research
Build interactive experiences that match consumers with the right content, products or services
Identify and transform customer pain points and opportunities into product requirements for new tools, calculators, dashboards, and article layouts
Work closely with cross-functional engineering, design, content and marketing team members
Prioritize your backlog with inputs from key stakeholders; continuously evaluating impact versus effort tradeoffs
Promote a broad set of key performance metrics (OKR tracking) and communicate to stakeholders, and cross-functional teams on plans, goals, and status
Launch experiments on a weekly basis based on hypotheses. Lead rollout of successful features and continue to optimize them post-launch
Measure, track, and analyze effectiveness and performance of designs and features launched. You can quickly grasp numbers and identify discrepancies.
Pull data and synthesize insights from a variety of qualitative and quantitative sources to optimize for SEO ranking and organic traffic
Prioritize your backlog with inputs from key stakeholders; continuously evaluating impact versus effort tradeoffs
Requirements:
5+ years of experience working as a subject matter expert in search engine optimization and/or search engine marketing (SEO/SEM).
Demonstrated track record of increasing organic site ranking through site speed optimization, internal link graph optimization, page layout, and design
Exceptional communication and organizational skills and ability to interact with diverse groups of technical and non-technical stakeholders
Exceptional analytical skills, including demonstrated ability to use data analysis and A/B testing to improve customer experiences
Experience managing complex projects with limited resources and competing priorities
A self-starter with bias to action, who is able to move projects forward and lead a cross-functional team towards product solutions
Basic Javascript, CSS, HTML, and SQL skills
Strong agile or lean product development knowledge
Ad Practitioners LLC is an Equal Employment Opportunity Employer
