Vice President of Marketing About the Company Prominent insurance & financial services organization
Industry
Insurance
Type
Privately Held
Founded
1926
Employees
10,001+
Categories BankingFinanceFinancial ServicesInsuranceInvestment ManagementBanking & MortgagesB2CAuto InsuranceAuto Insurance RatesCar InsuranceCar Insurance QuoteCarriersOnline Auto InsuranceMarketplaceCar Insurance QuotesInvestmentsRetirement PlansNationwideLife InsuranceRetirement Specialties InsuranceBankingInvestmentsAnnuitiesand Life Insurance and Retirement Planning About the Role The Company is seeking a Vice President of Media Strategy to join their dynamic marketing team. The successful candidate will be at the forefront of developing, executing, and optimizing holistic media strategies across paid, social, and public relations channels. This leadership role demands a strategic thinker with a proven track record in driving business growth and brand strength through integrated, multi-year media strategies. The VP will be responsible for ensuring that the media strategy aligns with corporate objectives, delivers a consistent brand message, and engages the target audience effectively. Close collaboration with cross-functional teams and stakeholders is essential to maintain brand consistency and achieve corporate goals.
Key responsibilities for the VP of Media Strategy include leading the evaluation of media resources, trends, and technologies, and constantly seeking to improve the impact and efficiency of media investments. The role also involves mentoring and managing teams across various media functions, providing clear direction to internal and external teams, and fostering a culture of collaboration, creativity, and excellence. The ideal candidate will have a Bachelor's degree in marketing, with an MBA preferred, and at least 10 years' of experience in marketing, operations, and agency management. Strong leadership, client management, and organizational skills are a must, as is the ability to inspire associates and clients and to communicate effectively with a focus on data-driven decision-making.
Hiring Manager Title
Marketing leader
Travel Percent
Less than 10%
Functions Marketing
