Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.
Job Description
The Associate Director, Media Planning & Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team who possesses a deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will possess a deep understanding of the HCP (Health Care Professional) audience
You will further develop your expertise in different media research tools
You will provide support the Director, Strategy and VP, Strategy
You will manage a team of direct and indirect reports and manage them in
Onboarding
Performance Management'
Provide training processes and tools
Manage and delegate team workload
Responsible for the outcomes and deliverables of the team
Coach team to achieve client and agency requests
You will manage one to multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities:
You will provide the initial perspectives on media strategies
You will provide input to client to help shape their marketing priorities
You will develop a daily relationship with appropriate clients on assigned brands
You will oversee overall media strategy, approach, and plan on each account
You will manage the media channel mix and initial budget allocation & rationale
You will represent the interests of other capability teams in client and agency partner meetings
You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
Push for continuous improvement of self, team, and client deliverables
You may be asked to contribute to new business and organic growth efforts
Qualifications
6+ years media planning experience·
1+ years HCP media planning and media strategy experience
2+ years management experience
1+ year of cross-channel media planning experience·
Familiarity with standard media research and planning tools (e.g. Clear Decisions)·
1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
#LI-Hybrid
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Compensation Range: $73,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/5/2024.
If you require accommodation or assistance with the application or onboarding process specifically, please contact ****** .
All your information will be kept confidential according to EEO guidelines.
