Our client, a large entertainment company with an office in Santa Monica, is looking for an Associate Growth Manager to join their team for a 12 month contract! This role will work onsite Monday through Thursday and Friday remote. The Associate Growth Manager will join the Subscriber Acquisition team and will be responsible for helping to build, strategize and execute go-to-market and media plans across a number of growth initiatives.
Responsibilities: Assist Subscriber Acquisition media strategy team with all aspects of planning including: budget management, development of media plans, establishing and evaluating KPIs/benchmarks, and monitoring and assessing performance Leverage MMM, campaign reporting, consumer insights and other data inputs (including audience insights, viewership trends, competitive intel, etc.) to help build strong go-to-market recommendations Support asset trafficking and day-to-day campaign management across core acquisition marketing channels (including Affiliate, Devices, Digital Direct, Programmatic, Social, Search and YouTube) Manage team budgets and own end-to-end billing and reconciliation processes, including requesting POs, uploading monthly invoices and support monthly budget actualization process Partner with the Creative Strategy team and Campaign Managers to build campaign support calendars Lead creative and legal approvals/routing on behalf of the team Stay up-to-date with media and industry trends, potential new channels and partners and key attribution and data/privacy updates Support key executive reporting by pulling daily and weekly data across Hulu key metrics, including acquisition, top content viewed, engagement, etc.Required Qualifications: Bachelor's degree in a related field 3-4 years digital media planning experience Prior experience entertainment industry or media agency preferred Experience running performance and direct-response campaigns An understanding of acquisition strategy and direct-to-consumer and/or subscription-based businesses Knowledge of digital marketing creative best practices Effective communication and presentation skills Ability to prioritize and juggle multiple projects in a dynamic environment Flexibility, proactiveness and collaborative team player mentalityIf you meet the required qualifications and are interested in this role, please apply today.
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