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AVP- Ecommerce (skinbetter science)
El Segundo, CA
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Permanent
El Segundo, CA
Digital
Full - Time
13-Aug-2024
Job Title: AVP of Ecommerce Digital
Brand: skinbetter science
Location: El Segundo, CA
WHO WE ARE:
In the LOral Dermatological Beauty division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skinbetter Science) lead the way in skincare innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!
WHAT YOULL DO:
The AVP Ecommerce will focus on building & growing the D2C business for SkinBetter Science. As the Ecommerce AVP, your focus will be to drive both the Acquisition & Retention business, as well as expansion of Digital Services. This includes, site merchandise, leading promotional and email calendar, growing the Pro Services programs, and managing 3rd Party Vendors. This individual will strategize and execute best in class digital programs to meet our brands objectives and business needs. Also, the role involves working with vendors to make sure that we are maximizing our business and brand awareness/potential. This includes proactively working cross-functionally and supporting programs to drive personalized experiences. The role will collaborate with the VP of LDB D2C Ecommerce, Brand Marketing, Merchandising, DDX, Content, Supply Chain/Demand Planning, IT, Customer service and the DMI to ensure that we met our sales goals, ROI, and growth plans, while driving the medial equity of the brand. This position will need to have the ability to multi-task in a fast-paced environment and manage internal and external resources to bring projects to life, while maintaining a result driven approach. This person should have strong communication skills and understand how to prioritize projects. The individual must be pro-active and can work well independently and, in a team, setting.
Job Responsibilities and Accountabilities:
Manage budgets and optimize campaigns as needed to drive growth with qualified customers
Own CRM and Merchandising strategy and execution to drive channel growth opportunities
Serve as the digital marketing owner and be accountable for the effectiveness of digital campaigns, programs, and partnerships with third-party agencies.
Manage, coach and develop digital team as well as indirect report.
Develop and execute promotional strategy.
Site performance forecasting
Collaborate with key global and local stakeholders to evolve SkinBetter Science digital programs and performance
Owns development and execution of strategy to drive e-commerce revenue streams.
Thorough understanding of brands business model, marketing objectives to translate operational goals into digital executions
Experience setting up and maintaining campaigns
Merchandising
Strong Technical knowledge with experience working with 3rd party integrations, tagging and pixels
Must be highly organized and adapt to change as needed
Clear understanding of the full customer journey
Ability to work collaboratively and build relationships across a matrixed environment
Strong project management skills with the ability to demonstrate strong digital vision
Willingness to learn new technologies and platforms
Strong analytical skills with the ability to provide optimization recommendations
Excellent organizational skills with avid attention to detail and follow-through.
Strong written, verbal, and interpersonal communication, and negotiation skills
Proven ability in successfully running multiple projects
Ability to self-motivate, work independently, and as part of a team
Experience developing creative briefs and project briefs for agencies and creative teams
Job Qualifications:
Bachelors Degree in related field
10+ years of experience in digital marketing focused on driving sales and growth with measurable results. Agency experience a plus. Preferred at least 3-year experience working in SEM, Retargeting, Media, and Affiliates
Skincare and/or beauty experience preferred
Experience with agency management
Experience analyzing website, CRM and social media KPIs. Strong analytic skills in assessing ROI for the impact of efforts
Passionate about keeping up with the latest digital trends, emerging technologies, competitive landscape. Seeks innovative ways to engage communities
Excellent project management skills
Excellent presentation skills. Ability to present to senior level stakeholders.
A natural relationship builder with the ability to work well with a network
Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
Proven writing skills (technical and creative)
Microsoft Office: Advanced Excel, Word, PowerPoint - Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
Experience with Google Analytics
Salary Range: 160k-210k base salary + bonus
