TheB2B Marketing Coordinator is responsible for supporting the marketing efforts specifically aimed at business-to-business (B2B) audiences. This role involves coordinating and executing marketing campaigns, managing content, and analyzing data to enhance lead generation and brand awareness within the B2B sector. The B2B Marketing Coordinator must be highly organized, possess strong communication skills, and have a solid understanding of B2B marketing strategies. Apply Now
Essential Duties and Responsibilities: Campaign Coordination and Execution:
Assist in the planning and execution of B2B marketing campaigns, including email marketing, content marketing, webinars, and trade shows.
Coordinate with internal teams (e.g., sales, product) and external partners to ensure timely delivery and execution of campaigns.
Track and report on the performance of campaigns, providing insights and suggestions for optimization.
Content Creation and Management:
Support the creation industry-specific of B2B-focused content, including white papers, case studies, blog posts, and presentations.
Ensure that all content aligns with the company's messaging and is tailored to the target B2B audience.
Manage content distribution across various channels, such as the company website, social media, and email newsletters.
Lead Generation and Nurturing:
Assist in developing and executing lead generation strategies, including the use of landing pages, forms, and call-to-actions.
Manage the process of capturing and nurturing leads through email marketing, CRM systems, and marketing automation tools.
Work closely with the sales team to ensure seamless lead handoff and follow-up.
Event and Webinar Coordination:
Organize and support the execution of B2B events, such as trade shows, industry conferences, and webinars.
Handle event logistics, including vendor management, registration, and promotional activities.
Collect and analyze attendee feedback to improve future events.
Market Research and Competitive Analysis:
Conduct research to identify trends, industry insights, and competitive activities within the B2B space.
Compile and present research findings to support marketing strategy development.
Monitor industry publications, reports, and news to stay updated on market developments.
Manage vendor systems and relationships.
Digital Marketing and Social Media:
Assist in managing the company's B2B social media channels, including LinkedIn and Twitter.
Support digital marketing efforts, including SEO, PPC, and online advertising, to drive traffic and generate leads.
Utilize analytics tools to measure the effectiveness of digital marketing campaigns and recommend improvements.
Develop and maintain sales enablement materials, such as brochures, data sheets, and product presentations.
Collaborate with the sales team to ensure marketing materials effectively support the sales process.
Assist in the creation and maintenance of a content library for the sales team.
Administrative Tasks:
Maintain the B2B marketing calendar, ensuring all deadlines and deliverables are met.
Assist with budget tracking, invoice processing, and other administrative tasks as needed.
Manage the organization and storage of B2B marketing assets, including content, images, and videos.
Preferred Qualifications: Bachelor's degree in Marketing, Communications, or Business.
1-3 years of experience in B2B marketing, communications, or a similar role.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software/tools (e.g., HubSpot, Salesforce, Netsuite, Google Analytics).
Knowledge of B2B marketing strategies and channels, including content marketing, email marketing, and social media.
Ability to work independently and as part of a team in a fast-paced environment.
Experience with CRM systems and marketing automation tools.
Familiarity with B2B sales processes and lead generation tactics.
Basic understanding of graphic design and video editing.
Experience with account-based marketing (ABM) strategies.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of an employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Think You'd Be a Great Fit? We can't wait to learn more about you. Submit your resume and apply online !
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