Brand Director

WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITION OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins and probiotics. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can't have happy without healthy. And isn't true happiness where it's at? So we've made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We're super passionate about the work that we do and we're on the hunt for a fellow self-starter to join our ambitious bunch.
We hope you'll indulge us as we toot our own horn a little. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart and many more. We got off to a fast start and have already been recognized as a successful, transformational brand in both the supplement and nutrition categories. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.
OK, one last tidbit or two - in 2019 we joined our friends over at Unilever to help us grow OLLY into a global brand. We are also a B-Corp, so doing social good is built into our DNA and we're headquartered in the heart of San Francisco with a culture that reflects the friendly, optimistic and health-minded values of the brand. Our goal is to build a uniquely special company and brand that will make us all proud!
BUT ENOUGH ABOUT US LET'S TALK ABOUT YOU You are welcome at OLLY for who you are, no matter where you come from, what you look like, or what healthy means to you. Our products are for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and shine. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find our inspiration to help people be happy from the inside out.
THE ROLE: Brand Director Reporting to the VP Brand Strategy, the Brand Director will serve as a key member of the Brand Team by leading brand management inclusive of VMS portfolio & innovation GTM. They will oversee a growing five-person team, and be responsible for unlocking growth across segments, leading the cross-functional team to execute the operating plan, partnering with the Sales team to create compelling selling stories, and partnering with VP Brand Strategy to refine the 3- year innovation pipeline.
KEY RESPONSIBILITIES Lead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic precisions to enable scaling up to $1B brand Lead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual planning, executing, and optimizing/pivoting to adjust to a dynamic environment Partner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments identified via base business initiatives, renovation/innovation, and marketing communications Collaborate with Insights and Ecom teams to identify business needs and apply learnings of research and data analytics Partner with Product and cross-functional teams to shepherd development through commercialization, creatively troubleshoot, and remove roadblocks to ensure product delivery on brief, profitability, and top line targets Partner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-in Partner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and pulse periods, laddering up to master brand THE CANDIDATE You have 13+ years of brand management experience in the CPG industry, ideally in the Supplements space. You've led cross-functional teams, managed complex strategic initiatives and executed operating plans to deliver on financial objectives. You have a passion for brand and team development, love working in dynamic environments, embrace ambiguity and thrive in a fast-paced entrepreneurial culture. You are a self-starter, analytical strategist, and collaborative problem solver. This role reports into the VP Brand Strategy and will lead a team of 5 (3 direct reports) while also partnering closely with cross-functional teams to tightly deliver the execution of the annual operating plan.
CAPABILITIES + SKILLS REQUIRED 13+ years of total Brand Management experience in Consumer Packaged Goods (consumables) Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams – a true "Team Player/Coach" that drives action in a fast-paced, dynamic environment Robust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies and execution of in-market optimizations Experience with consumer research and IRI/AMZ data with ability to distill info into clear, actionable plans Experience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and developing retail sell-in stories Ability to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to make things happen Proven team development skills and an excellent communicator Initial video screen with a member of our Talent teamRound 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the teamRound 2: 2-3 conversations with team or cross functional OlliesFinal Round: Homework* *At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs THE DETAILS LOCATION: San Francisco, CA - Hybrid schedule. Relocation support will be provided for out-of- areacandidates.
HOURS: Full-time, non-exempt
MANAGER: VP Brand Strategy
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The pay range for this position is $165,000 - 200,000 dependent on experience.
WHAT WE OFFER: An opportunity to work with an intelligent, inspiring, and extraordinarily fun team 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance 4 weeks PTO + paid holidays + 12 Mental Health Days per year 100% Paid parental leave, Fertility + Adoption Benefits Annual Bonus 401(k) plan with Employer Match Hybrid Work + Wellness + Cell Phone Stipends Accepted file types: pdf, doc, docx, txt, rtf
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