*** El Comeback is a non-profit program from ConPRmetidos that attracts and retains professional talent for Puerto Rico-based jobs. Register at elcomebackpr.org/registration-form to get matched with professional opportunities on the island. Candidates' searches for positions posted by El Comeback are done on behalf of companies that we support in their search for candidates.*** Our banking partner is looking for a Business & Product Marketing Manager: provides strategic marketing direction and planning and supervises and leads a team of Marketing & Communications officers and Business Analysts who develop marketing strategies for the different business units and subsidiaries. Coordinates and executes marketing communications plans based on strategies and tactics in alignment with corporate and business strategic plans. Business Areas to be supported in terms of Marketing Communications include Deposits (Retail & Commercial), Digital/Electronic Banking, Commercial Banking, Personal Loans, Credit Cards, Lines of Credit, Mortgage, Insurance, Auto, Branches and Money Express. The Business & Product Marketing Manager works with the product and business managers/owners, supporting units throughout the corporation and is also responsible for managing the relationship with the Advertising Agencies that support business efforts. Essential Responsibilities · Develops, manages implements and monitors results for 360 Integrated Marketing Communications plans, budgets, and business results in line with the institutional brand, strategic plans, the business units' products and service goals in a timely and efficient manner. · As part of Marketing Plans is responsible for implementing, monitoring, and optimizing products and businesses Direct to Direct-to-Consumer strategy across all channels including direct mail, outbound calls, email, and custom audience campaigns. Including conducting ongoing measurements of campaign performance with actionable recommendations for future projects. Metrics include, but are not limited to: ROI, market shares, media SOV & SOI and Marketing Effectiveness. · Defines market and consumer research to complement product marketing and other initiatives in coordination with the Business Knowledge group. · Provides customer insight at the product level in conjunction with the various business units and plays an active role in new product and service idea generation. · Responsible for leading and managing the dialogue and working relationship with the business units, advertising agencies (3), and similar partners and suppliers to the Company in achieving the established objectives. · Develops, manages, and adheres throughout the calendar year to a budget for the respective brand, businesses, products, and services and provides the business with the analysis and information required on a timely and regular basis as established. · Supervises, directs, coaches, evaluates, and manages the performance of the Marketing Communications Managers/ Officers including supporting their development and business growth. · Instructs and reviews the Marketing Officers' routine work, including compliance, legal, accounting and payables. Other Responsibilities Develop special projects as requested by the Marketing and Corporate Communications Director. Minimum Requirements A Masters Degree in Business Administration, Marketing, Publicity, Communications is required for this position. Five (5) to ten (10) years of Banking industry knowledge & experience is required. The incumbent must have seven (7) to ten (10) years of experience in supervision, coordination, and planning of marketing communications materials including art development, communications, and advertising.
