Main Purpose:
Responsible for assisting in the developing and execution of the country’s convenience store strategic action plans. Main focus on achieving results related to providing continuous support to CR operations in terms of Category Management, Portafolio Optimization, Price Strategy, Promotional Plan, CR Information Systems, Executions Index, Market Trends and generate/analyze CR Profitability.
Knowledge Skills and Abilities, Key Responsibilities:
Key Responsibilities:
1. Category Management
Analize Nielsen Data.
Analize prices by chanels and competitors.
Analize sales, costs and margin of products and subcategories.
Execute Planograms optimization cronogram.
Identify news market trends.
Responsible to develop and execute the Category Management Strategic Plan (Floor Plan, Price Positioning, Category Role, Planograms)
2. CR INFORMATION SYSTEMS
Activate Promotional Plan in the system.
Analize KPI´s Report
Give assistant to the stores with the system.
Manage Spaceman system.
Manage Super 7 On line
Optimization and update of Pricebook.
3. CR PROMOTIONAL PLAN
Develop and implement POP Material according to Execution Guidelines.
Develop and anual competitive promotional plan based on Category Management Analisis.
Evaluate promotions performance.
Negotiate and implement promotions with Vendors.
Upload promotional plan to Super 7 Online.
4. CR PROFITABILITY
Develop and execute specific plans to ensure continuous CR performance improvement
Follow up vendor rebates, franchise fee and ATM agreements.
Generate reports to analyze category and subcategories performance (sales and margins).
Generate sales reports to Regional Managers.
Negotiate vendor rebate in join with CR Manager.
Optimize Vendor Suplly Chain Agreement.
5. ACTIVITIES SUPPORT
Defensores de la marca
Marketing campains
Provide support with specific activities to Regional Catman Managers and Regional C Store Manager
VPM support
6. EXECUTION INDEX
Generate execution Index Report by Store, VPM, Zone, Country.
Preferred Education:
Bachelor’s Degree in Marketing, communication, advertising or related areas, Business Management or Administration
Experience:
Advertising and promotions
business analyst
Knowledge about mass market and trends consumption.
Merchandising experience
Negotiation
Pricing
Retail experience
Statistical data management
Understanding of marketing principles and retail merchandising fundamentals
Skills:
Ability to achieve goals and meet deadlines without supervision
Big data handling
Computer Skills (MS Office)
English written and spoken.
Market studies knowledge
Numeric and Analytical Skills
Organizational skills
Planning, project management, and time management expertise.
Price Programs (Envoy)
Spaceman
Competencies:
Ability to follow both written and verbal instruction with great attention to detail is essential
Effective communication skills, and demonstrate the highest level of professionalism
Self-motivated
Self-reliant
Key Relationships and Department Overview:
Internal – close relationship with Retail Manager, Retail Territory Managers, CR Manager; Other Business Line Managers; General Manager, Trainers, Regional CR Catman, Regional CR Manager.
External –Service Station Operators/Dealers, Suppliers, Local authorities.
