Chief Revenue Officer About the Company Advises on, builds, manages & owns mission-critical Marketing, Advertising and Data technologies, platforms and processes as the Global Leader in MADTech Resource Planning and Execution
Industry
Marketing and Advertising
Type
Privately Held
Founded
2015
Employees
51-200
Categories Marketing & Advertising About the Role Position: Chief Revenue Officer (CRO)
Reports to: Chairman and CEO
Location: St. Petersburg/Hybrid/Remote
Travel: As needed basis (15-25%)
Introducing
Company advises on, builds, manages, and owns mission-critical Marketing, Advertising, and Data technologies, platforms, and processes as the Global Leader in MADTech Resource Planning and Execution serving marketers, publishers, agencies, and enablers.
The Company has two lines of business: Products (MADTechAITM) and Services (Consulting: Strategy and Operations; Managed Services). MADTechAI is the unified Marketing, Advertising, and Data Intelligence and Decision Platform purpose-built to deliver Speed to Value serving B2C and B2B marketers, agencies, publishers, and their enablers.
The Company is staffed 24/7/365 with proven specialists who save partners money, and time while achieving transparent, accountable performance and delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is headquartered in St. Petersburg, Florida, U.S.A., with global delivery centers in Mysuru and Bengaluru, Karnataka, India.
After years of building our profitable global Consulting and Managed Services businesses with significant, sustained Delivery, Account Management, financial success(100% bootstrapped), and reinvesting in our own proprietary technology and learning, the Company has built, tested and will be launching its new MADTechAI B2B SaaS AI-based data and analytics platform.
Our rich, proven offerings need an aggressive leader who can create and manage(by example) our new go-to-market effort for both our Services and Product lines of business. This is a senior equity partner role in which you will serve on both our Executive Leadership Team and Operating Leadership Team. We are hungry to accelerate all aspects of our growth and are ready for you to join us.
Job Description
The Chief Revenue Officer will lead the Company's efforts to meet its Named Account, Lines of Business, Product/Solution, and region-specific Sales and Profit goals by maximizing revenue while minimizing costs with the right mix of business and commercial offerings.
As our CRO, you will be responsible to help build our company brand and the awareness of it, manage directly our Americas and European Sales and Marketing efforts and to partner with our global Marketing, Partner Success, Delivery, Operations, and Shared Services, as well as APAC Sales, Marketing, Partner Success, and Operations leadership.
You will inform and participate in all aspects of the company's commercial activities, including product development and management, pricing strategies, Company (as opposed to client) paid/owned/earned media, and go-to-market planning and execution. You will work closely with other Company senior executives who are also members of the Leadership Teams. You will ensure that the Company meets its Named Account and region-specific Sales and Profit goals by maximizing revenue while minimizing costs with the right mix of business and commercial offerings.
The CRO must be the embodiment of the best-in-class values, skills and knowledge our organization has to offer. You must learn and master our Company's vision, mission, and values, as well as what we do, and for whom. The CRO will understand what benefits we offer our various stakeholders and be able to communicate the actual work each person and role performs along with the required skills, capabilities, and experiences. A positive attitude, high personal energy, detailed orientation, curious nature, being personally articulate, persuasive and competitive, and a desire to learn are paramount for achieving success in this role.
Responsibilities
Prepare, present, and keep current a thorough and detailed short-term and long-term Plan that incorporates all your direct responsibilities.
Build and maintain relevant OKRs and KPIs for your team(s)
Lead development of commercial business development strategies to achieve ambitious sales & marketing goals & objectives.
Work with the Company's senior leadership team and lead as Sales Manager prioritizing new business opportunities and product/service offerings.
Create and lead Sales training materials and efforts.
Manage day-to-day and motivate all North American Business Development and Marketing resources.
Assume primary responsibility for BD team recruitment and performance appraisal and management efforts.
Attend industry events, communicate with prospects and customers, and promote our brand.
Establish and maintain a healthy relationship with customers, prospects, sales staff, and other colleagues.
Work with colleagues to develop go-to-market plans for new products or services based on market research and customer feedback.
Build relationships with key stakeholders within the organization, including management teams, suppliers, vendors, and other outside business partners.
Serve as a Voice of Customer liaison between customers/prospects and various departments to ensure the creation and delivery of high-quality products and services.
Qualifications
Minimum 15 years' experience as a senior executive with Digital Media and Marketing services and product company required; AdTech, MarTech, Data/Data Science/Analytics as a product or service Delivery/Sales experience desirable.
Player/coach leading the sales, sales training, and sales management effort from the front lines by example
Have, build, and maintain deep knowledge of all things MADTech and SaaS.
Past Consulting, Delivery, Operations, Sales, Marketing, Account Management experience pref.
Heavily experienced in developing and responding to RFP/RFI, MSA, SOW, proposal generation and negotiation, and technical and non-technical certifications.
Proficient in Account-Based Management, marketing automation, digital and offline brand building.
Travel Percent
Less than 10%
Functions Sales/Revenue Skills Advertising Technology requiredMarketing Technology requiredData And Analytics requiredSAAS requiredSales requiredSalesforce requiredSales Management requiredAccount Based Marketing requiredSales Training requiredBusiness Intelligence required
