Chiro One Wellness Centers is a high-growth healthcare organization looking for a creative director to create and implement compelling omnichannel campaigns to drive new patient acquisition and curate innovative content to continue to provide an exceptional patient experience and strengthen our brand reputation as a leader in chiropractic care. The creative director will lead all strategic and tactical creative initiatives for external and internal communications and campaigns including patient acquisition channels (paid and unpaid digital, field events, patient referrals, and physician referrals), patient retention, employee communications, and public relations.
The creative director will manage a cross-functional team of 4-6 writers and design professionals and will work closely with outside creative, media, and web agencies.
Essential Functions and Responsibilities Establish creative/content strategies including patient acquisition campaigns, brand campaigns, in-clinic referral campaigns, retention campaigns, functional projects, etc. Curate and communicate 12-month creative roadmaps to communicate priorities to internal leadership teams and external agency partners.Translate creative strategies into editorial calendars and tactical 30-day plans to prioritize the most impactful projects, set goals and timelines, and delegate team responsibilities and tasks.Lead and manage the creative team of 4+ content and design professionals. This includes recruiting, hiring, onboarding, training and management. Effectively assess organizational growth and additional role requirements to enable aggressive expansion.Work with outside creative and media agencies to set creative best practices, collaborate on creative calendars, co-create patient acquisition campaigns, and manage collaborative projects including setting appropriate KPIs, gaining approvals, implementation, success tracking and postmortems.Produce engaging, innovative, and cohesive campaigns that fuel patient growth, strengthen the brand, and provide an exceptional patient experience via omnichannel, digital, and print mediums.Oversee and manage all creative projects from concept to final product, ensuring projects are delivered on time and within budget. Present, or oversee presentation of final concepts, obtain approvals, and provide completed deliverables to internal leaders and outside agencies.Create and curate content for the website, paid social ads, organic posts and blogs, press releases, and functional requests (HR, clinic operations, etc.). Act as a fractional (~20%) writer on the creative team.Ensure the brand voice and design elements consistently communicate the vision across internal and external campaigns, functional projects, employee communications, and press releases. Review and approve art and copy developed by the team, ensuring deliverables effectively address marketing goals.Work closely with internal stakeholders (functional marketing leads, chiropractors, etc.) as well as agency partners to understand their needs and develop creative strategies to achieve their goals. Conduct interviews and lead brainstorming sessions to develop innovative and actionable creative initiatives that will strengthen the brand and drive patient acquisition.Create effective public relations strategies and tactics, including the creation of press releases for new clinics, crisis management communications, internal communications, social responses, etc.Create effective weekly and monthly reporting and present trends and analytics to the CMO and agency partners to continuously optimize campaign elements and improve results. Use content management systems to analyze website traffic and user engagement metrics.Create and manage the creative departmental budget and related monthly expenses.Minimum Qualifications: Bachelor's degree in Design, Fine Arts, Advertising, or a related field.Minimum of 7 years of experience in creative leadership roles, with a strong portfolio showcasing a range of creative projects.Proven expertise in visual design, branding, packaging, advertising and multimedia content creation.Exceptional conceptual thinking and problem-solving skills.Strong leadership and team management abilities.Excellent communication and presentation skills.Proficiency in creative software and design tools.Ability to work collaboratively and effectively in a fast-paced environment.Up-to-date with industry trends and emerging creative technologies.Disclaimer All team members agree to consistently support compliance and TVG-Medulla, LLC policies and Standards of Excellence with regard to maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, adhering to applicable federal, state and local laws and regulations, accreditation and licenser requirements (if applicable), and Medulla procedures and protocols. Must perform other related duties and assist with project completion as needed. Team member may be required to provide necessary information to complete a DMV (or equivalent agency) background check.
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