Posting Title: CRM - Marketing Associate
Requisition Number: R229306
Company: Mattel Sales Corp.
Location: El Segundo, California
Address: 333 Continental Blvd
Zip Code: 90245
Job Category: Marketing
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day.
The Opportunity:
As a CRM - Marketing Associate within the Ecommerce & DTC organization, you will be responsible for planning, evaluating, and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push, and more. You will lead tests to support our Learning Agenda and continually surface opportunities to expand our knowledge base. You must be data-driven and consumer-obsessed in how you approach your work.
You will work closely with the Senior CRM Manager to support Digital Merchandising, Creative, Global Brand, and National Account teams to deliver campaigns that meet business objectives.
What Your Impact Will Be:
Own and manage the CRM approach and business impact for your category(ies) / business unit
Build and manage the CRM calendar, in collaboration with the Senior CRM Manager
Contribute to creative briefs and work with in-house creative teams to develop assets and copy
Align with Senior CRM Manager to define audience strategy for all campaigns
Coordinate with Merchandising and others to drive effective link strategies, delivering consumer experiences that meet or exceed consumer expectations and drive business outcomes
Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
Contribute to campaign QA, including reviewing copy, creative, link tagging, and accuracy
Assist Senior CRM Manager in reporting and analyzing campaign performance, identifying areas of opportunity for ongoing optimization
Provide campaign reporting and data-driven insights to our team and our partners
Build upon the CRM Learning Agenda to continually test and learn across campaigns
Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across campaigns
Establish strong working relationships with all internal and external partners
What We're Looking For:
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
3+ years in hands-on email strategy and operations roles - Klaviyo (CRM) experience a strong plus
3+ years experience in a DTC ecommerce or multi-channel company
Experience in multi-brand retail a strong plus
Highly detail-oriented, with strong project management and time management skills
Data savviness and ability to drive insights from data
Flexibility to adapt to changing needs and urgent timelines
Excellent communication and collaboration skills, including PowerPoint skills
How We Work:
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences.
We execute: We are a performance-driven company focused on pursuing best-in-class outcomes.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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