Role: Demand Generation Marketing Manager - emphasis on email/SMS campaign experience
Company: Fintech startup - more detail provided via email prior to initial call
Location: El Segundo, CA - hybrid 2x week in-office
Compensation:
- Mid level: $100k - 120k base + performance-based bonus and equity options
- Senior level: $120k - $140k base + performance-based bonus and equity options
Key Responsibilities Execute successful campaigns to generate leads and grow the sales pipeline
Lead the marketing efforts to upsell our product suite and expand customer engagement
Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
Design iterative experimentation plans to continuously optimize and improve campaign effectiveness
Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance regularly
Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
Develop and implement content marketing strategies that align with demand generation goals, including the creation and distribution of valuable, relevant content to attract and engage target audiences
Collaborate closely with key stakeholders across Product, Engineering, Sales, and Customer Success
Skills & Requirements 4+ years of email marketing/CRM experience
4+ years of experience marketing software products, ideally B2B or B2B2C
Experience with HubSpot highly preferred
Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
Technical email knowledge (understanding of webhooks, APIs)
Self-starter with the ability to drive projects forward with minimal oversight
Advanced analytical skills; ability to analyze trends and derive actionable insights from data
User-first sensibility
Excellent written and verbal communication skills
Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Benefits & Perks Medical, dental, and vision insurance
HSA and FSA accounts
401(k) retirement plan
Unlimited PTO with responsibility and accountability
Disability & Life insurance
Hybrid work environment in a beautiful El Segundo-based office
Gympass membership
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