At Popular, we offer a wide variety of services and financial solutions to serve our communities in Puerto Rico, United States and Virgin Islands. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.
Are you ready for a rewarding career?
We have more than 9,000 people working for Popular in Puerto Rico, United States, Virgin Islands and Latin America.
Come and join our community
Seasonal Full Time Job Opportunity
Location
Hybrid / Popular Center, Hato Rey, P.R.
General Description
Designs, develops and implements tactical marketing campaigns and efforts mainly in digital platforms to support corporate and business growth objectives. Defines marketing strategy based on value proposition, segment profiles and channels. Supports the planning, implementation and monitoring activities of various channels and platforms. Collaborates with other departments and external partners to ensure the consistency and effectiveness of our brand identity and message, while complying with related procedures and regulations.
Essential Duties and Responsibilities
:Executes specific marketing strategies and plans to position products and services based on customer analytics and segments. Analyzes data and insights to develop campaign or efforts considering customer data, segments, competitive landscape, market and trends.
:Develops and implements communication strategy to launch targeted campaigns or efforts in different channels, including email strategy, along with corresponding units of Popular - Business Units, Compliance, Marketing Analytics, among others.
:Coordinates content creation according to each channel (mainly email marketing) thatengage with different audiences and segments. Develops content matrix in Excel to feed email content automatically or generate email mockups. Proofreading and ensure high quality of content.
:Ensures compliance of all operational and regulatory processes. Aligns offers and content with Marketing internal units, Business Units and Compliance.
:Coordinates with advertising / digital agencies, including multiple support channels activation (i.e., direct mail, digital campaign, telemarketing, among others).
:Delivers results in alignment with business goals, while being effective and efficient identifying opportunities and monitoring efforts outcome to optimize campaigns.
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Prepares and presents executive presentations and business reports on marketing results and recommendations. Assures data integrity and quality.
Supervisory Responsibilities:
This job has no supervisory responsibilities but in special circumstances may lead the work of others.
Education
Bachelors Degree in Marketing or Communications.
Experience
A minimum of three (3)years of experience in marketing, preferably within the financial services or banking industry.
Experience in project management.
Other Qualifications
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Demonstrated experience in the execution of marketing strategies.
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Strong communication skills oral and written (English and Spanish).
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Strong understanding of digital media metrics, analytics, and tools to measure the effectiveness of media campaigns and optimize media investments.
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Ability to create clear and compelling visual representations of data to communicate insights and findings effectively.
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Ability to initiate, execute and deliver overlapping projects with a degree of independence.
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Proven ability to manage multiple tasks, work under pressure with tight deadlines (excellent time management and prioritization skills)
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Ability to identify problems, analyze their causes and resolve them
