DIGITAL MARKETING SPECIALIST POSITION SUMMARY:
The Digital Marketing Coordinator will be responsible for implementing division/brand online campaigns working with multiple digital platforms in alignment with marketing efforts to increase brand awareness, attract and convert new leads, and engage current homebuyers through marketing communications. They will also be responsible for implementing the design, testing, maintenance, and reporting of automated online marketing campaigns and website experience utilizing company templates and platforms. This role will be collaborative and will be a power user of marketing automation, digital advertisement platforms, and website CMS systems.
The ideal candidate is a strategic thinker; a proven project manager; a clear, compelling communicator; and a great relationship builder. This role will report to the Corporate Vice President of Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES TO ACCOMPLISH SALES AND MARKETING OBJECTIVES:
Collaborate with the Corporate and division's marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising, leveraging the appropriate technical tools and optimizing user experience.
Deliver on multiple digital marketing initiatives simultaneously.
Analyze and report on the performance of online marketing programs, make recommendations and take action to optimize results
Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content.
Work within all online budgets, review budget reports and trends with management and adjust plans accordingly
Maintains compliance with fair housing, payment disclaimers, and brand standards for Trumark Homes/Companies.
Complete all other duties as assigned by the manager.
Adhere to company safety standards and help promote a safe working environment.
Adhere to and promote the Mission, Vision, and Values of Trumark Companies.
POSITION STANDARDS:
Excellent leadership, analytical, and teamwork skills.
Attention to detail.
Ability to multitask and prioritize.
Positive attitude and self-starter.
Proven ability to manage budgets.
Takes ownership of projects and shows willingness to assist wherever needed.
Solves problems without assistance.
Strong communication skills (written and verbal).
POSITION REQUIREMENTS:
Bachelor's Degree or equivalent business experience required.
2+ years of demonstrable expertise in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development, and results.
Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
Strong understanding of Meta/Facebook Business Manager, Google ADs platform, and Google Tag Manager.
Proficient with marketing automation tools such as Marketo, CRM tools, Microsoft Dynamics, website CMS, and a general understanding of Google Analytics.
Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools
Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
Up to date on the latest trends and technologies in digital marketing.
Advanced knowledge of Microsoft Suites.
Solid organization skills and a results-oriented, collaborative work style.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
Self-motivated, highly driven, and fast learner.
Compensation $65,000 - $70,000
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