Director Of Product Marketing - Lingo

About Lingo Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.
The Opportunity We are seeking an experienced and hands-on Director of Product Marketing to build the product marketing function within Lingo, Abbott's rapidly growing consumer biowearables division. Reporting directly to the CMO, this role will lead product positioning, go-to-market strategies, and roadmap development, playing a pivotal role in defining how we build and scale an exciting new category and business.
MAIN RESPONSIBILITIES Team Leadership: Lead and grow a team of product marketing managers, fostering a culture of collaboration, innovation, and excellence.Cross-Functional Collaboration: Work closely with senior leadership across product, marketing, and operations to drive a unified approach to our product offerings, how we talk about them across owned and partner channels, and overall go-to-market strategy.Product Champion: Drive to concise, insights-backed positioning for product features and offerings, gaining input and buy in across key stakeholders. Influence product strategy and contribute to the product roadmap, ensuring alignment with market needs and consumer insights.Consumer Advocate: Work closely with the Insights team to deeply understand customer needs, monitor competitor activity, and identify new market opportunities.Go-to-Market Execution: Oversee go-to-market plans, crafting briefs and coordinating launch efforts across channels.Education Bachelor's Degree in relevant field
Experience/Background Minimum 10+ years experience in relevant product marketing roles within consumer tech industry.
The base pay for this position is $164,900.00 – $329,700.00. In specific locations, the pay range may vary from the range posted.

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