WHAT YOU'LL DO
As the Global Social Media Senior Director, you will play a vital leadership role within the Global Communications Team and show BCG's clients and the broader public across various social media channels who we are and what BCG stands for. In this role you will be responsible for BCG's global social media strategy to strengthen BCG's position and perception in the social media space.
As part of this position you will Up level BCG's social media presence to be a voice in business Ensure BCG's visibility for key audiences across core social media channels. To this end you will also leverage and oversee social paid campaigns, use storytelling and state-of-the-art content approaches as well as take care of attractive visualizations of social media assets Orchestrate content amplification on social media both globally and locally in different regions worldwide and across BCG's Practice Area Management teams Enable the BCG Leadership Team and staff to be active on social media Oversee the Social Media Studio Work closely with the analytics team to integrate and measure the value and impact of the global social media strategy, measures, and actions on a daily basis Lead a sizeable and diverse team of social media professionals and create an engaged and inclusive team culture Work in close collaboration with colleagues from aligned communication channels (e.g., press, website and direct client communications) in an agile way of working YOU'RE GOOD AT Shaping the BCG narrative for BCG's key audiences in terms of transforming BCG's thought leadership content into social media messages Understanding the social media environment and deriving implications for BCG's vision Working collaboratively across teams in a matrixed organization – establishing strong collaborative relationships (e.g. with press team, website team, Practice Area Marketing, topic experts and more) using team building skills to gain cooperation and support Having a good sense of the broader news agenda to connect it to BCG thought leadership content ? Driving social media strategy through ideation, execution and optimization even in a fast-paced, dynamic environment YOU BRING (EXPERIENCE & QUALIFICATIONS) A minimum of 10 years of relevant professional experience in leading a social media function Editorial knowledge is a strong advantage A Bachelor's Degree in a relevant field of expertise. Master Degree or MBA a plus Proven track record of growing a large social media presence across different social media platforms High education about functionality of all applicable social media platforms as well as understanding of analytics Advanced communication skills: oral, written and active listening (including senior leadership presentations/meetings) Ability to work with different markets, cultures and travel as required Fluent written and spoken English skills YOU'LL WORK WITH
The Global Social Media Senior Director will directly report to Chief Communications Officer, Russell Dubner and interface with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners and peers like Senior Directors and Executive Directors).
