About the Ecommerce Marketing Team
As the Manager, Email Marketing at West Elm, you will play a pivotal role in developing, evaluating, and executing email marketing strategies designed to drive the business. Your efforts will be critical in ensuring optimal performance of our email marketing program, including identifying new opportunities for optimization and exploring new avenues to drive our business and ensuring alignment with our overall marketing strategy. In this role, you will align all email marketing initiatives with the broader West Elm brand marketing strategy to maximize impact.
This is a hyrbid role, onsite in Brooklyn 4x a week
Overview of the Manager, Email role
The Manager, Email Marketing, will be responsible for overseeing the strategy and execution of our email marketing program including Batch & Blast and Triggered emails. You will be tasked with optimizing performance, identifying new opportunities, and ensuring alignment with our overall marketing strategy. This role includes full ownership of the channel strategy, calendar planning, briefing, creative review, reporting, and analytics. You will also manage the relationship and personalization program with our vendor, ensuring that all personalization efforts are effectively implemented. You will manage one direct report and will report directly to the Director of Site Merchandising.
Responsibilities
Lead the development and execution of a comprehensive email marketing strategy for West Elm
Strategize and execute life-cycle email marketing initiatives targeted at key customer segments
Conduct in-depth performance analysis to inform data-driven recommendations for future campaigns
Manage the end-to-end creative development process for email campaigns from briefing through execution
Manage the relationship and personalization program with vendor Moveable Ink, optimizing for growth
Collaborate with cross-functional teams, including merchandising, creative, inventory management and other functions to ensure a cohesive customer experience that drives the business
Maintain consistency of messaging across all channels, ensuring alignment with site content
Support cross-channel marketing initiatives as needed
Monitor industry trends and analyze competitive landscape to keep email strategies on par with the market
Partner with the CRM team to refine customer segmentation and conduct testing to optimize email performance
Prepare and present reports on key metrics, providing insights and recommendations
Criteria
Bachelor's degree required
Minimum 5 years of experience in digital marketing with at least 3 years of retail/ecommerce experience; merchandising experience is a plus
Strong analytical and quantitative skills
Exceptional written and verbal communication skills to leadership audience
Proven project management expertise with the ability to manage multiple priorities in a fast-paced environment
We believe in People First
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits.
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops and learning programs.
Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration)
This role is not eligible for relocation assistance.
The expected starting pay range for this position is $104,400. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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