Manager, Shopper Analytics

Posting Title: Manager, Shopper Analytics
Requisition Number: R229136
Company: Mattel Sales Corp.
Location: El Segundo, California
Address: 333 Continental Blvd, 90245
Job Category: Research

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard - when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
Mattel's Global Insights & Analytics team is about insights, action, and opportunities - not just endless data. We have been on a mission to move away from outdated perceptions of an Insight function as a data and information provider to being the storytellers and opportunity seekers inspiring the business to act.

The Opportunity:
Mattel's Global Insights & Analytics Insights team is seeking a Shopper Analytics Manager who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making. In this role, you'll play a critical role in supporting Walmart, be the trusted insights expert, mine and draw actionable insights from Walmart's proprietary tool, Luminate, as well as other internal and syndicated data sources relating to consumer/shopper attitudes, behaviors, and retail purchasing trends whilst sharing findings to all levels and driving sales and category growth.
What Your Impact Will Be:
Become Mattel's Walmart Luminate data expert to identify, quantify, and communicate opportunities for toy category growth.
Build strong relationships with various groups like Walmart buyers, category management, sales, and marketing teams by acting as trusted counsel and maintaining data integrity.
You will leverage Walmart's Luminate data to:
Lead growth by understanding toy category, segment, and product performance, identify trends, and measure key performance indicators and progress against benchmarks.
Conduct market basket analysis to uncover associations and relationships between items, enabling category management to identify cross-selling opportunities, optimize product assortments, and enhance toy category performance.
Analyze promotional performance at the item level, assessing the effectiveness of different promotional activities, and recommending promotional strategies to maximize toy category sales and profitability.
Highlight contrasts and leverage similarities between online and in-store shopping patterns to make site merchandising recommendations.
Synthesize insights with other data sources to create actionable navigational and product placement recommendations to the Walmart buyer.
Build Tableau dashboards along with managing dashboard adoption that serve different stakeholder needs.
Lead related projects from discovery through completion.
Work with internal and external partners to develop operating guidelines.
Develop and design processes and functional best practices.
Internally at Mattel, carefully curate office interactions and data access to ensure complete confidentiality.

What We're Looking For:
Education and Experience:
Bachelor's degree or Master's degree in areas of Business, Mathematics, Data Science, or equivalent years of experience.
Past experience working with large datasets, drawing conclusions, and sharing findings with various levels of an organization, 8+ years.
Experience of enterprise software applications and services designed for retail and consumer goods industries (e.g., Walmart Luminate, Nielsen, IRI, NPD, Circana, Dunhumby, Numerator), 5+ years (preferred).
Strong Tableau visualization skills, 3+ years (preferred).
Experience and demonstrated results in supporting companies to become data and insights driven; demonstrated ability to drive action from insights within an organization.
Client Relationship & Communication:
Skilled at developing relationships with multiple levels within an organization to become a trusted business partner.
Excellent interpersonal and communication skills - both verbal and written, especially strong presentation skills, with multiple levels within an organization and externally with partners.
Collaborative and inclusive team player with the ability to network with a broad range of stakeholders.
Analytical & Problem-Solving Skills:
Drive continuous improvement to analyze Walmart Luminate data, visualize the data, and provide actionable insights to accelerate business performance and category growth.
Has strong analytical skills with the ability to creatively cut through large amounts of data to identify insights and what is most important to drive business.
Experience with actual results in supporting companies to become data and insights driven.
A high degree of autonomy, curiosity, and problem-solving capabilities.
Create compelling and sticky presentations that highlight data-driven insights and recommendations.
Demonstrate a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
Ability to efficiently handle multiple projects in a fast-paced regional environment, adapt to shifting priorities, and communicate complex issues in a clear manner.
The annual base salary range for this position is between $122,000 and $150,000.

**This range is indicative of projected hiring range; however, annual base salary will be determined based on a candidate's work location, skills, and experience.

Don't meet every single requirement? At Mattel, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities are our superpower.
We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have a real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital, and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and e-commerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Mattel Investor Highlights

#J-18808-Ljbffr