The Marketing Analyst will support the companys Client Solutions team for B2B marketing efforts. The role of the Marketing Analyst will research market conditions and consumer behaviors and craft compelling sales collateral to showcase our product portfolio for our advertising customers and prospects across various categories.
Responsibilities:
Research leads, strategize branded content solutions, and work closely with our content division, and the sales team, to develop robust and thoughtful content pitches for existing and new clients
Generate intel on other publishers branded content offerings, capture examples and data on successful campaigns that brands have executed, and present findings to internal partners to inform our own branded content strategy
Analyze the assigned categories to identify leads, challenges, opportunities, and trends. Compile findings in a shareable way and present to sales partners
Conduct competitive analysis using media spending tools to compare the company to its media competitors
Develop B2B marketing materials including category and strategic decks, marketing one-sheets, and client proposals/RFPs
Research consumer demographics, preferences, needs and buying habits and present findings in an easy-to-understand way
Serve as primary sales contact for all category collateral and updates. Anticipate department needs and goals
Lead the design and content of B2B prospecting emails targeting assigned category advertisers
Ideate creative solutions to advertisers media and marketing challenges utilizing our full portfolio of offerings and present them in a compelling way
Collaborate with colleagues to deliver high-quality outcomes, contribute to project meetings by articulating progress and challenges and suggesting solutions
Demonstrate flexibility in responding to challenges and actively seek feedback to find new ways to improve
Requirements:
2-4 years of prior marketing and/or advertising experience
Ability to craft branded content pitch decks from scratch that are custom to each client
Knowledge in branded content and content creation process
Ability to create engaging presentations and one-sheets
Must be able to work cooperatively and adaptively in a team setting
Must be able to work under pressure, multitask, and produce high-quality work in a deadline-driven environment
Must have a solid understanding of fundamental marketing principles including online digital and social media advertising, print, and social landscape
Strong research and analyst skills, with the ability to generate insights based on data
Excellent communication, written and verbal skills
Tech-savvy, with the ability to resolve solutions on the spur of a moment
Proficient in MS Office, Digital editing, Google Docs, web search, databases
Preferred Qualifications:
Previous experience in a publisher, agency, or experiential corporate setting
Experience with Branded Content strategy, production, and creation
Experience with social media marketing and social content creation and posting
Experience with research tools like Google Analytics, Scarborough, ComScore, or other tools
Experience in design and visual marketing
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