Job Type
Full-time
Description
Bollinger Motors is seeking a Marketing Analytics & Website Coordinator to catalog, manage and optimize Bollinger Motors' marketing performance, and ensure a top-performing website. This position reports to the Marketing Director. This is an in-person role at the company's Oak Park, MI headquarters.
Essential Duties & Responsibilities Marketing Analytics Audit and optimize our analytics tools, processes and performance Set up and optimize integrations with any new feeds from a variety of marketing tools Develop an integrated marketing performance dashboard to enable topline view of marketing performance Contribute to and support testing programs Website Management Ensure website platform remains current and optimized for performance Perform scans for security, performance, tool/integration and content issues, and recommend remediations Utilize site analytics to identify and drive performance improvements Monitor website traffic, conversion rates, and search engine rankings to measure the effectiveness of SEO efforts. Conduct regular website audits to identify SEO opportunities and areas for improvement Contribute to optimizing website content, including titles, descriptions, and headings, for targeted keywords. Collaborate with content creators and marketing team members to ensure SEO best practices are integrated into all content and website updates. Requirements
We are focused on building a great team and beyond the technical skills, we require humility and teamwork. We expect to work in the office full-time, and we are a dog-friendly company. Bachelor's degree or relevant job experience in marketing, communications, computer science or a related field. Marketing Analytics: 2+ years' experience, including technical implementation Strong understanding of, and experience with Google Analytics, Adobe Analytics or other platforms Experience integrating multiple data sources/flows Experience building and managing integrated marketing dashboards Familiarity with Salesforce is a plus 1-2 years of experience with website platform development and management WordPress experience preferred (or similar CMS) Ability to integrate tools, and implement tracking tags Knowledge of HTML, CSS, and JavaScript is a plus Experience and familiarity with digital advertising and/or SEM a plus Excellent project management and collaboration skills. Strong analytical skills and attention to detail. Ability to stay updated with the latest industry trends and algorithm changes.
