Job Type
Full-time
Description
Bollinger Motors is seeking a Marketing Analytics & Website Coordinator to catalog, manage and optimize Bollinger Motors' marketing performance, and ensure a top-performing website. This position reports to the Marketing Director. This is an in-person role at the company's Oak Park, MI headquarters.
Essential Duties & Responsibilities
Marketing Analytics
Audit and optimize our analytics tools, processes and performance
Set up and optimize integrations with any new feeds from a variety of marketing tools
Develop an integrated marketing performance dashboard to enable topline view of marketing performance
Contribute to and support testing programs
Website Management
Ensure website platform remains current and optimized for performance
Perform scans for security, performance, tool/integration and content issues, and recommend remediations
Utilize site analytics to identify and drive performance improvements
Monitor website traffic, conversion rates, and search engine rankings to measure the effectiveness of SEO efforts
Conduct regular website audits to identify SEO opportunities and areas for improvement
Contribute to optimizing website content, including titles, descriptions, and headings, for targeted keywords
Collaborate with content creators and marketing team members to ensure SEO best practices are integrated into all content and website updates
Requirements
We are focused on building a great team and beyond the technical skills, we require humility and teamwork. We expect to work in the office full-time, and we are a dog-friendly company.
Bachelor's degree or relevant job experience in marketing, communications, computer science or a related field
Marketing Analytics: 2+ years' experience, including technical implementation
Strong understanding of, and experience with Google Analytics, Adobe Analytics or other platforms
Experience integrating multiple data sources/flows
Experience building and managing integrated marketing dashboards
Familiarity with Salesforce is a plus
1-2 years of experience with website platform development and management
WordPress experience preferred (or similar CMS)
Ability to integrate tools, and implement tracking tags
Knowledge of HTML, CSS, and JavaScript is a plus
Experience and familiarity with digital advertising and/or SEM a plus
Excellent project management and collaboration skills
Strong analytical skills and attention to detail
Ability to stay updated with the latest industry trends and algorithm changes
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