Company Overview Our client, leader in the automotive industry, industrial equipment with more than 60 years of establishment in Puerto Rico and LATAM.
You are looking for a Marketing Manager.
Job Summary Working alongside the corporate marketing team, this individual will lead day-to-day marketing efforts and work closely with the sales team to support the sales process from a marketing perspective.
Responsibilities and Duties Develop and maintain email and mailing lists for all vertical and local markets from internal and external sources.
Establish strategic marketing plans to achieve company objectives for brands, products and services.
Use established ABM and B2B marketing methods to reach your potential customer base.
Develop plans and campaigns to attract and grow our existing customer base.
Monitor competitive products and marketing activities in all markets we serve.
Coordinate with sales, design and management teams to develop, plan and execute advertising and promotional activities with a focus on digital marketing, email and direct mail.
Create email campaigns, marketing materials, brochures, videos, etc., as needed for the campaigns.
Create technical reports and case studies to show the successes of B2B projects and use them in marketing strategies to attract new business.
Keep internal websites aligned with brand strategies.
Evaluate market research and adjust strategy to meet changing market and competitive conditions.
Prepare marketing activity reports and present them to management.
Establish and maintain a consistent business image across all product lines, promotional materials and events.
Manage time and budgets efficiently.
Successfully work on multiple projects with competitive deadlines.
Close relationship with advertising agencies.
Education Bachelor's degree required, preferably in Marketing or Communications.
8 years of marketing experience preferred.
6 years of experience in the automotive industry ABM and B2B marketing experience preferred.
Experience managing multiple marketing properties & budgets simultaneously required.
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