Purpose of Position The Marketing Performance Specialist will be responsible for data collection, organization, and analytical storytelling of digital marketing campaigns. This role will be a highly influential part of the team-someone that is relied upon for actionable guidance and problem-solving. The Specialist will create, maintain, and interpret reports that empower the Digital Marketing team to make real-time, data-driven decisions that increase campaign effectiveness. The Specialist will also maintain tagging and will be expected to demonstrate a deep understanding of prospect-facing digital channels, most notably SEO/SEM, display, and social media, and relevant regulatory guidelines (CCPA, GDPR, etc.).
Tasks and Responsibilities Data Collection/Organization
o Manage and create new processes for data collection to further drill down into performance insights within the regulatory boundaries, such as GDPR, CCPA, etc.
o Manage tagging efforts across domains and oversee agency tagging to maintain regulatory compliance and website performance
o Responsible for identifying new data parameters to collect/track and ensuring data integrity and accuracy of all reports and dashboards
Analytical Storytelling
o Develop interactive dashboards that showcase the effectiveness of marketing campaigns by establishing and analyzing key performance indicators
o Keep key business stakeholders up to date on current campaigns, not only in relation to performance insights but making suggestions to increase marketing effectiveness, when necessary
o Leverage multiple datasets to create detailed reports and leverage visualizations to best convey insights
o Create ad-hoc reports to support stakeholder initiatives and inquiries
Education Bachelor's in Data Analytics or Business Certifications and Licenses Years of Experience 4-6 years of experience Core Competencies Adaptability Collaboration Curiosity Service-Oriented Strives For Positive Results Knowledge, Skills, Abilities and Other (KSAOs) * Experience with Adobe Analytics, tag management applications, and advanced Microsoft Office knowledge including Excel and PowerPoint is required
* Experience with Salesforce, Google AdWords/SA360, Google Search Console, OneTrust, SQL, and using BI tools, such as Tableau, is desired
* Strong problem-solving and analytical mindset with the ability to transform analysis into actionable recommendations and communicate them in a compelling way
* Strives for positive results and a strong work ethic that values follow-through and accountability; ability to manage multiple projects and timelines simultaneously
* Collaborative, personable, and ability to develop relationships at all levels of the organization
* Strong technical aptitude, including ability and desire to learn new systems, identify process efficiencies and value-added enhancements
