Media Associate

Description
JOB TITLE: Media Analyst
Job Description
The Opportunity:
We are looking for an in-house YouTube global paid media analyst to work across the full brand portfolio. The role is responsible for analyzing YouTube data in order to build reports and provide recommendations to the Paid YouTube team. We are looking for a team player to collaborate with the larger organization and external partners to deliver across all YouTube Channel & Viewership KPIs.
What Your Impact Will Be:
Analyze campaign performance, evaluate and interpret data, and prepare detailed reports on findings with actionable insightsPartner closely with the media buyers to provide recommendations for optimizations against media KPIs ultimately influencing media strategiesEnsure KPIs are met, while also maintaining CPV efficiencyResearch YouTube trends and provide updates to the paid YouTube team and marketing organizationConduct ad hoc analysisCollaborate with internal IMC teams to implement data-driven strategies and creative alignment to improve overall YouTube performanceManage a database of media metrics and perform regular updates and maintenance to ensure data accuracy and reliability Qualifications
What We're Looking For:
Bachelor's degree in Marketing/Business/Communications or related preferred1-2 Years YouTube Media analytics & execution required; Toy/Kid, Entertainment or Retail experience a plusKnowledge of YouTube platform, Google Ads, Google's Display & Video 360 Software, and YouTube analytics platformsExperience with YouTube partners such as Zefr and Channel Factory are a plusSkilled at Microsoft Excel Reporting (calculations, pivot tables, etc.). Google Data Studio experience a plus