Media Associate

Our Client, a Multinational Toy Manufacturer is looking for someone to join their team as a YouTube Media Associate to join their team out of El Segundo, CA! Responsibilities Assist in translating Mattel's Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.Monitor competitors and macro trends and suggest campaign optimizations as needed.Make real-time optimizations to maximize channel performance & media efficiency.Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaignsAssist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.Support Sr Media Partners on weekly reporting calls for each brand. Qualifications Bachelor's degree in Marketing/Business/Communications or related preferred1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plusKnowledge of YouTube platform, Google Ads, Google's Display & Video 360 Software, and YouTube analytics platformsKnowledge of SEO practices, keyword research, and content optimizationSkilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)