Duties: *Open to candidates based in NY, LA or Philladelphia •Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy. •Liaise with label planning teams to develop media strategies and campaigns •Execute, manage, and optimize digital media campaigns to maximize conversion value •Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs •Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs •Possess strong technical understanding of programmatic audience buying •Understand pixel implementation on websites for data collection and conversion tracking •Identify target audiences and analyze their characteristics, behaviors, and media habits. •Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded •Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary •Research and record trends, innovations, and changes that affect media buying •Aid in educating the digital & marketing teams on best-practices and data driven techniques •Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable •Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed •Provide recommendations on landing pages, websites and overall user experience to optimize paid conversionsSkills: •2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube) •Strong written and verbal communication skills •Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive •Experience with major ad exchanges and ad server technology •Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify •You build great relationships with clients, vendors, and reps •Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings. •Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee •Passionate music fanEducation: •Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferredSchedule Notes: Required Skills: DIGITAL ADVERTISING,FACEBOOK MARKETING,MEDIA BUYING,MEDIA PLANNING,Additional Skills: DATA COLLECTION,SHOPIFY,EXCEL,DIGITAL MEDIA,MICROSOFT WORD,BILLING,DATA ANALYSIS,GOOGLE SUITE,MICROSOFT POWERPOINT,Minimum Degree Required: Bachelor's DegreeHours Per Day: 8.00Hours Per Week: 40.00Languages: English( Speak , Read , Write )Department: US1C0266 : US1C-US1C0266_Global Mkt_US Media Buy Central Ops GlobalJob Category: Marketing
