We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.How you'll CREATEAct as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.Liaise with label planning teams to develop media strategies and campaignsExecute, manage, and optimize digital media campaigns to maximize conversion valueDevelop and manage paid eCommerce/D2C campaigns across social, search, native, programmatic and direct programsCreate custom audiences, book and optimize campaigns in Facebook/Meta, TikTok, Snapchat, Google Ad-words, and other DSPsPossess strong technical understanding of programmatic audience buyingUnderstand pixel implementation on websites for data collection and conversion trackingIdentify target audiences and analyze their characteristics, behaviors, and media habitsMonitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceededMonitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessaryResearch and record trends, innovations, and changes that affect eCommerce media buyingAid in educating the digital & marketing teams on best-practices and data driven techniquesResponsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicableImplement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as neededProvide recommendations on landing pages, websites and overall user experience to optimize paid conversionsBring your VIBE2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)Strong written and verbal communication skillsAbility to handle heavy workload, mediating many demands and requests with strong problem-solving driveExperience with major ad exchanges and ad server technology.Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Merchant Center, and ShopifyExperience driving eCommerce revenue growth and online lead generation with paid mediaYou build great relationships with clients, vendors, and repsProficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.Familiarity/experience with DoubleClick, Google Analytics/GA4, DOMO, LinkfirePassionate music fanBachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferredPerks Playlist:Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spiritComprehensive medical, dental, vision, and FSA options, as well as:100% coverage for out-patient mental health servicesWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)A lifetime fertility support allowance of $30,000 to plan participantsStudent Loan Repayment Assistance and Tuition Reimbursement100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensationVariety of ways to prioritize much-needed time away from work including:Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parentCheck out our full overview of benefits on the Perks Playlist page of the career site.Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.Universal Music Group is an Equal Opportunity EmployerWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.For more information, please click on the following links.E-Verify Participation Poster: English / SpanishE-Verify Right to Work Poster: English | SpanishJob Category:Marketing, Streaming & Digital MediaSalary Range:$46,872- $109,590The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.