One of Aquent's leading Healthcare client's will be launching Salesforce Marketing Cloud (SFMC; MC) late summer/early fall. They are looking to add a SFMC Specialist that will support the marketing team throughout the implementation. This talent will be reporting to the Digital Program Manager on the Digital/Social/Content team, the SFMC Specialist is responsible for assisting with implementation tasks, email production, journey development, tracking and QA of various email products.
Responsibilities:
Ensure that current email programs are still maintained and deployed during Marketing Cloud buildout
Meet weekly with the content team to review upcoming deadlines provide status updates
Execute end-to-end email campaign production including:
o Utilizing email templates within SFMC to build emails
o Sourcing/resizing creative assets as needed
Manage the proofing and approval process with key stakeholders
o Utilize project management software (Basecamp) to route campaigns to key stakeholders and solicit feedback
o Make updates as needed: copy updates, URL, images, etc.
o Ensure emails adhere to brand guidelines
Implement link tracking
o Generate and implement UTMs for in-depth link tracking
Assist with gathering any requirements for MC development
QA of developed pieces (i.e., templates, data flows, naming conventions)
Build out programs using Email Studio and Journey Builder
Build out programs using dynamic content
Assist with other email and marketing automation tasks as needed (analytics, research, etc.)
Use/s the Client's values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration
This is an ideal position for a highly organized and thoughtful marketing professional with experience in and a passion for working in digital marketing. The work is deadline sensitive and requires a detail-oriented professional who can work independently while also being able to collaborate well within a team. Ability to stay focused while handling multiple email campaigns simultaneously is key. Flexibility, tenaciousness, and a positive attitude-combined with a strong interest in health care-will be essential for success.
Qualifications
Bachelor's degree required
2-3 years in a similar role (content creation, website management and/or digital marketing)
Experience in Salesforce Marketing Cloud
Basic understanding of coding (i.e., HTML) desirable
Proficient in Microsoft Office products (Outlook, Word, PowerPoint, Excel, Teams)
Familiarity with photo editing software (e.g., Photoshop)
Must be detail-oriented
The target hiring compensation range for this role is $35 to $40. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits ! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
