Product Manager Retention, Ring Customer Experience & EngagementJob ID: 2789920 | Amazon.com Services LLC
The Ring team is seeking a talented Product Manager to drive retention communication strategies and be a connection point between Product, Business Intelligence, Hardware, and Data Science teams. In this role, you will develop and execute data-driven retention initiatives to support Ring's goals around device health, subscription retention, and user engagement.
Key job responsibilitiesManage audience-specific messaging and communication strategies across email, push notifications, in-app messaging, and SMS to drive device, subscription, and user retention.Collaborate cross-functionally with Product, Business Intelligence, Hardware, and Data Science teams to understand product usage, customer behaviors, and pain points impacting retention.Leverage data and customer insights to identify opportunities and act as the voice of the customer to propose communications that improve the Ring customer experience.Test, track and measure the impact of retention initiatives on key metrics like device health, subscription renewals, and user engagement.Communicate campaign performance and recommendations to leadership to inform future retention strategies.Stay up-to-date on industry trends and best practices in customer retention to continuously improve Ring's approach. A day in the lifeEach day brings new opportunities to impact Ring's customers and drive retention. You may start your day reviewing customer feedback and product usage data to identify friction points, then collaborate with the product team to develop an email campaign to reengage lapsed users. In the afternoon, you might present retention metrics and campaign results to leadership, while also planning for an upcoming product launch that requires a comprehensive retention strategy across multiple touchpoints. The variety of projects and ability to directly influence customer loyalty is what makes this role so exciting.
About the teamThe Customer Experience & Engagement team is a dynamic group of marketing, product, creative, and analytical experts united by a passion for delivering exceptional customer experiences. Whether recommending new smart home solutions or ensuring current devices remain online and performing well, the CxE team is constantly finding ways to engage and retain Ring's growing customer base.
BASIC QUALIFICATIONS5+ years of product or program management, product marketing, business development or technology experienceBachelor's degree or equivalentExperience owning/driving roadmap strategy and definitionExperience with end to end product deliveryExperience with feature delivery and tradeoffs of a productExperience as a product manager or ownerExperience owning technology products PREFERRED QUALIFICATIONSExperience in influencing senior leadership through data driven insightsExperience working across functional teams and senior stakeholders Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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