As the Senior Manager, Customer Lifecycle Marketing, you will lead a team of two in creating strategies to increase customer engagement, onboarding, and adoption. Your focus will be on security and developer personas across Snyk's admins and users. Your responsibilities will include customer communications, and building onboarding and adoption strategies to ensure a seamless and engaging experience for our customers.
You will work with the broader marketing team, Product Management, Technical Success, and Support teams to help customers realize the full value of Snyk's platform- helping customers achieve their goals while unlocking other opportunities and use cases. You will leverage customer data and insights to launch highly targeted, always-on omni-channel campaigns to provide best-in-class customer experiences.
You'll spend your time: Oversee the strategy for email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle. Develop and execute a comprehensive customer onboarding and adoption strategy that addresses the unique needs of both security and developer personas, including admins and users Work with Customer Success to map Snyk's customer lifecycle stages and design and implement strategic initiatives for each stage of the customer journey Collaborate with Sales, Customer Education, CS, and Product teams to lead the design and implementation of customer lifecycle programs, specifically onboarding & adoption Curate and enhance onboarding content to effectively communicate product value and facilitate customer understanding. Collaborate with cross-functional teams to ensure that onboarding content aligns with product updates and features. Provide insights to the product team based on customer feedback to contribute to product development and improvement. Influence how Snyk defines the key performance indicators (KPIs) to measure the success of customer onboarding and adoption efforts. Analyze customer data and feedback to identify trends in onboarding and adoption. Use these insights to optimize processes and identify ideal customer segments for expansion. What you'll need: Experience managing a team of direct reports Proven experience in customer marketing, with a focus on onboarding and adoption strategies. Strong project management and collaboration skills. Familiarity with technical audiences, particularly developers and security practitioners. Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data. Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions. Ability to work collaboratively in a fast-paced environment. Skilled in project management, capable of managing multiple projects and excelling in prioritization. Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results. Experience with customer education platforms and developing in-app messaging cadences are a plus
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