Senior Product Marketing Manager, AWS StorageJob ID: 2723425 | Amazon Web Services, Inc.
The AWS Cloud Storage Product Marketing team is hiring a product marketing lead to drive cloud storage marketing strategy, messaging, positioning, and content generation across builder and buyer personas. In this role, you will start backwards from the customer to develop compelling, strategic narratives to increase awareness and adoption of a variety of cloud services.
You will have proven product marketing experience at a storage vendor, public cloud or SaaS company, or across early- and mid-stage tech businesses.
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS.
We are open to hiring candidates to work in our offices in Seattle, WA or Boston, MA USA only. Relocation assistance offered from within the U.S. only.
Key job responsibilitiesOwn messaging and position of key strategic AWS storage services.Collaborate with AWS product and engineering teams to distill key functionality and benefits of major launches into product marketing messages.Engage with AWS field and digital marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption focused marketing programs.Craft & develop compelling audience-specific messages as well as presentations, customer success stories, and videos.Work with sales to ready our general and specialized sales teams on our joint value propositions and messaging.Craft and develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, demos, presentations, how to guides, etc.).Test and refine new marketing approaches and channels to reach and engage key audiences.Execute on breakthrough product launches.A day in the lifeThe product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with their data on AWS. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day.
We all work together and pick each other up when workloads shift. This helps us manage workloads and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
BASIC QUALIFICATIONS7+ years of professional non-internship marketing experience.Experience building, executing and scaling cross-functional marketing programs.Experience leading go-to-market for consumer software or hardware product launches.Experience with customer segmentation, profiling, and targeting.Cloud storage or on-premises storage product marketing expertise.PREFERRED QUALIFICATIONSBachelor's degree in marketing, communications, business, or equivalent.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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