Senior Vice President, Retail Media Analytics About the Company Data-driven & performance-based digital marketing firm
Industry
Marketing & Advertising
Type
Privately Held, VC-backed
Founded
1971
Employees
5001-10,000
Funding
$51-$75 million
Categories MarketingAdvertisingAnalyticsB2BSAASConsulting & Professional ServicesEnterpriseMarketing & AdvertisingAdvertising & MarketingBusiness ServicesCharities and NonprofitsDigital MediaEmail MarketingHadoopInternet & WebPeople-based MarketingPerformance MarketingSales and MarketingSalesforceSoftwareTabletsInformation Technology & ServicesTechnologyComputer ProgrammingProfessional ServicesComputersAdvertising ManagementDistributionPublic RelationsNanotechnology Specialties customer relationship marketing (crm)enterprise technology servicesanalyticsdata sourcingexperience and personalizationperformance mediacustomer strategycustomer loyaltyaddressable advertisingidentity resolutiondata managementsemseodisplay advertisingpaid socialamazon advertisingmarketing technologycustomer experienceperformance creativeuser experienceb2b marketingenterprise technologycustomer experience managementand cxmcxmand walmart advertising About the Role The Company is seeking an SVP for Retail Media Analytics, a remote-friendly leadership role within the Insights & Analytics practice. The successful candidate will be responsible for driving growth, thought leadership, and innovation in retail media, with a focus on data and analytics. This role requires deep domain expertise in retail media, marketing measurement, and data monetization to serve as a strategic partner to clients, helping them maximize the ROI of their programs. The SVP will also be a key collaborator with various internal teams, including strategy, audience science, media tools, ad tech, data, digital, and operations.
Applicants for the SVP position should have a B.S. or MBA, preferably in a marketing or quantitative field, with at least 10 years' experience in a quantitative business environment. A strong background in retail media, advertising media measurement, ad/mar technology, and exposure to addressable identity solutions is essential. The role demands expertise in areas such as customer analytics, advanced measurement, ML-driven personalization, market research, and media analytics. The ideal candidate will have a proven track record of managing large brand portfolios and multi-million dollar budgets, experience across multiple verticals (with a preference for CPG), and a solid understanding of statistical concepts, machine learning, and AI/Gen AI. The ability to lead and build an innovative team, as well as to work with senior clients and internal executives, is also required.
Hiring Manager Title
Americas Lead, Analytics
Travel Percent
Less than 10%
Functions Advertising/Media PlanningMarketingStrategy