The Senior Digital Marketing Specialist will collaborate with the marketing team and agency partners to design, implement and optimize digital strategies and campaigns run both internally and with our external customers in DIY retail, commercial and grocery channels.
Essential Duties and Responsibilities include the following:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Collaborate, develop and execute all digital marketing campaigns including; SEO/SEM, email, social media and display advertising campaigns. Work with marketing team and agency partners to establish best practices around use of data and analytics to inform marketing and campaign effectiveness. Measure, report and optimize all digital marketing campaigns against goals (ROI and KPI's) . Collaborate with marketing team and agencies on content strategy to drive traffic to sellars.com and partner sites. Monitor and report metrics on social media and Google Analytics to make informed decisions on campaigns and web traffic. Understanding of A/B testing, lead generation, conversion metrics and how to optimize campaigns and drive business results. Ability to develop strategy and execute marketing campaigns on key social platforms including; Facebook, Instagram, X, and TikTok. Collaborate with sales and marketing to implement best practices in email marketing/marketing automation with platforms like HubSpot or Mail Chimp. Performs other duties as assigned. Knowledge and Skills Required Strong understanding of digital marketing channels including; email, social media, search engine marketing and content marketing Experience designing and optimizing digital marketing campaigns Strong analytical skills & understanding of digital metrics and KPI's Ability to communicate effectively across departments Proficiency with MS Office Suite, e-Commerce platforms and social media platforms Experience with campaign tracking software like Sprout Social Ability to meet deadlines and solve problems independently and with a team Education and Experience Required Bachelor's degree in business administration, Marketing, Communications or related field Minimum of 3-5 years' experience in digital marketing, analytics, marketing campaign management Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Majority of work will be done while seated at a desk Must be able to stand or bend at a filing cabinet Must be able to lift up to 20 pounds at a time. Must be able to use a computer and phone to conduct business. Local travel to various worksites is required. How we take care of you!
We frequently seek avenues to enhance our total rewards package as we recognize that our associates are a significant asset to our success and the community! All benefits are available to you from day one!
Medical insurance Flex Spending Account Dental Vision Voluntary Supplemental insurance Employee Assistance Program Short-term Disability Long-term Disability 401K (100% company match on the first 4% & total company match of 5%) Employee Referral
Sellars Absorbent Materials is an equal opportunity employer. Sellars Absorbent Materials does not discriminate on the basis of race, religion, color, national origin, gender, age, disability, marital status, sexual orientation or any other characteristic protected under applicable law. All employment decisions are made on the basis of qualifications, merit and business need
