Glassdoor is in search of a Senior Performance Marketing Analyst to join our Marketing Analytics team. This is a month contract opportunity and in this role, you will play a pivotal part in fostering a data-driven culture, spearheading data analysis, and effectively communicating insights to key business stakeholders.
Reporting directly to the Director of Marketing Analytics, the Senior Marketing Analyst will act as a key cross-functional collaborator. In this role, you will closely engage with various teams within the marketing department, aiding in their comprehension of the impact they generate. Additionally, you will collaborate with our Data Science team to ensure that our endeavors remain in sync with company objectives and tracking metrics.
What You'll Do:
Create data driven insights of the impact of our marketing campaigns
Develop new approaches to grow our user base through data driven marketing optimization
Collaborate with our marketing team to support campaign decisions
Partner with our data science team to better understand our new user cohorts and user behaviors
Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics
Mold data from multiple sources to answer key strategic marketing questions
Partner with marketing operations and data engineering to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
Work closely with the marketing programs team, business ops, and sales ops to build yearly and quarterly marketing forecasts & team goals.
What You'll Bring:
5+ years experience in marketing analytics roles
Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Experience with performance marketing systems (Google Ads, Meta, TikTok, LinkedIn, etc.) required
Experience with Excel/Google Sheets
Advanced proficiency in Tableau or other business intelligence tools a requirement
Strong expertise using SQL to extract, clean, and transform data in large, complex databases
Expertise working with R, Python, or other statistical software preferred
Ability to build strong relationships and work collaboratively with business stakeholders Exceptional attention to detail in executing complex and time-sensitive projects
Strong communication skills, ability to develop a narrative and provide key insights
Strong desire to add to our culture of diversity, equity and inclusion.
Compensation
Hourly range: $45.00 - $55.00
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