Job Type
Full:Time/Hybrid from San Juan
General Description
Leads marketing support for specific Business Units in their growth objectives by managing the design, development and implementation of marketing strategies and plans to support the organization's products, services, and business goals, while aligning products and services with customer preferences.
Essential Duties and Responsibilities
Develops strategy, plans, and manages marketing support to launch and position products and services in collaboration with business units:
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Leads the designs, development, and implementations of comprehensive marketing strategies and plans to support business growth objectives.
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Responsible for the execution of specific marketing strategies and media plans to position products and services (existing and new efforts) based on customer analytics.
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Analyzes data and insights to prepare campaign briefs considering competitive landscape, market, customer data and trends.
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Effective management of marketing campaigns in conformity with the established branding guidelines and integrating traditional and digital media that comply with the 360 concepts, according to budget.
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Delivers results in alignment with business goals, while being effective and efficient, identifying opportunities and monitoring efforts outcome to optimize campaigns.
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Manages and oversees monthly or as per needed reports, dashboards, and presentations to monitor and optimize efforts. Assures data integrity and quality.
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Ensures the fulfillment of all operational/regulatory processes in his/her group.
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Manages assigned budget and resources.
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Provides an excellent customer service to internal business units and promotes collaboration.
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Proactively connects, communicates, and involves peers (internal and from relevant parties outside Marketing) in the development, engagement and results of initiatives that have an impact to Popular.Develops and coaches' employees. Establishes development plans.
Supervisory Responsibilities:
Carries out supervisory responsibilities in accordance with the Organizations policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Education
Bachelor's degree in communication, Finance or Marketing.
Experience
Five (5)years of supervisory experience, and a minimum of five (5) to seven (7) years of solid Marketing and Sales experience.
Certifications / Licenses
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No certifications or license needed.
Knowledge, Skills and Abilities (KSAs)
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Building Effective Teams : Builds and maintains strong working teams with a clear sense of purpose and objectives. Always fosters collaboration, effective conflict resolution and a strong team morale. Provides a supporting, inspiring and empathetic human:centered working environment. Appropriately involves others in decisions and plans. Credits others for their contributions and accomplishments.
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Developing People : The ability and willingness to develop the long:term capabilities of people through adequate coaching and feedback, shaping roles and assignments and rewarding achievement.
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Oral Communication: (Spanish and English) Speaks clearly and persuasively in positive or negative situations; Demonstrates group presentation skills.
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Written Communication: (Spanish and English) Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Proficient doing presentations and business reports.
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Focus: Stays focused on main issues, prevents irrelevant issues or distractions from interfering with timely completion of assignments
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Analytical