Vice President Director, Account Planning About the Company Premier healthcare marketing agency with an international reach
Industry
Marketing & Advertising
Type
Privately Held
Founded
1990
Employees
1001-5000
Categories Marketing & AdvertisingEmployment ServicesAdvertising ManagementDigital MarketingSocial Media AdvertisingHealth CareConsulting & Professional ServicesHealthcarePharmaceuticalsSearch Engine AdvertisingAdvertising & MarketingBrand ManagementCreative CommunicationPublic RelationsMarket ResearchData & AnalyticsAdvertisingMediaProfessional ServicesAgency Specialties marketingadvertisingfull-service marketingdigitalinteractivesocial mediadigital mediasearchand search Business Classifications B2CMarketplace About the Role The Company is seeking a Vice President/Director for Account Planning with a focus on customer insight. The successful candidate will be the lead in uncovering breakthrough customer insights and leveraging them to generate creative marketing ideas. This role is pivotal in identifying high-impact opportunities for developing customer insight and creating innovative approaches to do so. The VP/Director will also be responsible for proactively determining where in-depth insight can enhance the client's marketing success, as well as applying innovative research methodologies to create relevant and impactful customer insights.
Applicants must have at least 8 years of experience in marketing or strategic services, with a background in qualitative research and a strong understanding of quantitative research. A graduate degree is required, and a background in disciplines such as history, political science, or psychology is preferred. The role demands a passion for the consumer's perspective, an ability to discern human truth from data, and a knack for inspiring creative teams to translate insights into marketing magic. The VP/Director will also be expected to lead team brainstorms, manage mid-level planners, and build a culture of collaboration and demand for account planning's contributions.
Hiring Manager Title
SVP, Head of Planning
Travel Percent
Less than 10%
Functions MarketingAccount Management/Optimization