Vice President, Marketing, Brand Strategy & Creative

Vice President, Marketing, Brand Strategy & Creative About the Company Leading consumer services organization

Industry
Retail

Type
Privately Held

Founded
1991


Employees
10,001+





About the Role The Company is seeking a VP, Marketing - Brand Strategy and Creative to join their team. The successful candidate will be tasked with developing and executing a comprehensive brand marketing strategy that elevates the brand's identity, enhances customer engagement, and ultimately, increases market share. This pivotal role demands a visionary leader with a strong background in brand marketing, creative direction, and team management. The VP will be responsible for ensuring that the brand's messaging is effectively integrated across all channels in a customer-centric manner, as well as for building and leading a high-performing team that delivers best-in-class content and creative experiences. Strategic thinking, the ability to inspire innovation, and a proven track record in marketing strategy and team leadership are essential for this position.

Applicants for the VP, Marketing - Brand Strategy and Creative role at the company should possess a Bachelor's degree and have at least 15 years of progressive experience in brand and marketing strategy, with a minimum of 5 years in team leadership. The role requires a candidate with a deep understanding of brand management, and product marketing, and a proven ability to drive results through multi-channel marketing campaigns. The ideal candidate will have a background in the apparel, footwear, lifestyle, or retail industry, and experience in seasonal marketing planning and merchandise messaging. Key skills include strategic and critical thinking, project management, and the ability to collaborate effectively across disciplines. The VP will be expected to be a strategic leader, capable of anticipating and driving change, a motivator who fosters a culture of engagement and inclusion, and a results-oriented manager who can transform the functional area to achieve maximum results.

Hiring Manager Title
Chief Marketing Officer (CMO)



Travel Percent
Less than 10%

Functions MarketingStrategy