Vice President Marketing, Circulation & Commercial Operations

Vice President Marketing, Circulation & Commercial Operations About the Company Well-established marketing firm

Industry
Marketing and Advertising

Type
Privately Held








About the Role The Company is seeking a VP of Marketing, Circulation, and Commercial Operations to serve as a multifaceted leader with a strong background in marketing strategy, customer insights, and circulation analysis. The successful candidate will be responsible for developing and optimizing comprehensive marketing plans to meet sales goals, establishing strategic marketing objectives for catalog sales, and modernizing digital marketing technologies. This role involves leading customer-focused marketing initiatives, understanding the voice of the customer, and implementing a customer-first communications strategy. The VP will also be tasked with managing the marketing team, mentoring direct reports, and representing the company at industry trade shows.

Applicants for the VP position should have at least 10 years of experience in multi-channel retail, cataloging, circulation, and web product marketing. Expertise in digital marketing, including web advertising, search, mobile, social, email marketing, and analytics, is essential. The role requires a high level of business acumen, particularly in financial management, and a proven ability to motivate the marketing team to achieve and exceed goals. The ideal candidate will be a strategic leader in direct-to-consumer marketing, passionate about driving performance and innovation, and possess a master-class knowledge of catalog marketing.




Travel Percent
Less than 10%

Functions MarketingOperationsStrategy