Vice President Of Digital & Ecommerce

Vice President of Digital & Ecommerce About the Company Well-established personal care & beauty company

Industry
Cosmetics

Type
Privately Held








About the Role The Company is in search of a VP of Digital Marketing and E-commerce with a strong background in the beauty and personal care industry. The successful candidate will be tasked with owning the DTC P&L, defining, and executing growth strategies for the brand. This critical role involves providing the overall commercial strategy, tech stack, performance marketing, CRM, customer service, and agency management to drive aggressive, sustainable, and profitable growth. The VP will also be responsible for strategic planning, long-term growth strategies, and overseeing all e-commerce functions, including programming strategy, performance marketing mix, infrastructure development, budgeting, and forecasting.

Applicants for the VP of Digital Marketing and E-commerce position at the company must have a proven track record in the beauty and personal care industry. The role requires expertise in performance marketing across various channels, including paid media, search, email, SMS, and affiliate marketing. The ideal candidate will be adept at budget planning, forecasting, and ensuring that growth plans and sales goals are met. Additionally, the role involves analytics, reporting, and a strong focus on growth planning, including customer acquisition strategies and SEO. The VP will also be responsible for driving site experience strategy, leading large-scale site enhancements, and evolving storytelling and creative execution to enhance the digital experience.




Travel Percent
Less than 10%

Functions EcommerceMarketingStrategy