Vice President of Ecommerce About the Company Popular designer, manufacturer & marketer of toys, games, & electronics
Industry
Consumer Goods
Type
Public Company
Founded
1945
Employees
10,001+
Categories GamesToysCurated WebConsumer GoodsOnline GamesPC GamesE-commerceB2CConsumer DiscretionaryChildrenConsumer Goods and ServicesMattelToys and GamesVideo GamesWWEEntertainment & RecreationGambling & CasinosKids GamesKids Indoor GamesKids ToysMattel ToysManufacturing Business Classifications E-CommerceB2C About the Role The Company is seeking a Vice President of Ecommerce to lead the development and execution of strategies that will enhance online channels for its extensive portfolio of brands. The successful candidate will be responsible for digital marketing, merchandising, data and analytics, user experience, and site operations. This role is pivotal in building direct relationships with consumers and fans, and the VP will be accountable for the long-term strategy, including the management of a team and collaboration with various internal and external partners to ensure the success of the digital business. The ideal candidate should be a strong leader with a proven track record in running a successful DTC ecommerce business, possess excellent skills in strategy and planning, and have a key strength in data-driven analytics.
Applicants for the VP of Ecommerce position at the company should be able to exert personal influence, build relationships, and collaborate effectively. A background in consumer-packaged goods, toys, entertainment, or mass-market retail, with at least 14 years of related ecommerce experience, is preferred. The role requires a leader who can inspire high-performing teams, is comfortable in an ambiguous, start-up environment, and has a strong focus on digital innovation. While not mandatory, an MBA or equivalent advanced degree, and experience in the toy industry, are considered bonus credentials. The company is dedicated to creating a diverse and inclusive workplace and encourages candidates who are excited about the role to apply, even if their experience does not align perfectly with every qualification.
Hiring Manager Title
EVP & Global Head of Direct to Consumer
Travel Percent
Less than 10%
Functions Ecommerce