Vice President of Marketing & Brand Strategy About the Company Pioneering football league
Industry
Sports
Type
Non Profit
Founded
2023
Employees
201-500
About the Role The Company is seeking a VP of Marketing and Brand Strategy to take on the pivotal role of leading the external-facing marketing efforts, with a focus on building the fan base and championing the brand. The successful candidate will be responsible for the day-to-day oversight of all marketing activities, creating and implementing innovative strategies, campaigns, and promotions to enhance fan engagement and drive business performance. This executive will also play a key role in defining the brand's purpose, value proposition, and pillars, and will work to maintain brand integrity across all touchpoints. A major part of the role involves developing and managing a high-performing marketing team, overseeing brand and marketing operations, and ensuring that the marketing function contributes to key revenue lines and the overall business plan.
Applicants for this role at The Company should have a minimum of 12 years of marketing management experience, with a strong background in consumer-facing, sports, or entertainment industries. The role requires a leader with a proven track record in marketing and digital brand management, a deep understanding of the marketing technology landscape, and the ability to lead multiple projects with a focus on delivering results. The VP will be measured on their contribution to key revenue lines, fan engagement, and public perception, and should be adept at managing complexity, and ambiguity, and leading a team to success. A Bachelor's degree is required, with a preference for a Master's or MBA, and the candidate should demonstrate a passion for the role, resilience, and the ability to work effectively with a wide range of stakeholders.
Hiring Manager Title
Executive Vice President, Marketing & Team Business
Travel Percent
10%
Functions MarketingStrategy
