Vice President of Marketing About the Company Innovative provider of real estate investment management software
Industry
Information Technology and Services
Type
Privately Held
Founded
2014
Employees
11-50
About the Role The Company is seeking a Vice President of Marketing to join its mission of digitizing private markets and making them more accessible and efficient. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that enhances market visibility, drives demand, and supports revenue growth. This role requires a strategic leader with a strong background in B2B technology marketing, particularly in product marketing and demand generation, and a deep understanding of the private markets industry. The VP of Marketing will lead a dynamic team, collaborate with cross-functional stakeholders, and be a key player in shaping the company's brand and go-to-market approach.
Applicants should have over 10 years of experience in B2B technology marketing on a global scale, with a focus on product marketing and demand generation. Experience in professional services marketing is a plus. The ideal candidate will have a proven track record of leading and inspiring teams, setting clear goals, and driving results in a fast-paced, entrepreneurial environment. Key responsibilities include defining value propositions, messaging, and positioning, leading pricing and packaging strategy, and building regional marketing plans. The role also involves driving lead generation programs, refining branding initiatives, overseeing the creation of visual assets, and utilizing data-driven insights to optimize marketing programs. The VP of Marketing will be a strategic thinker, with strong analytical skills, and excellent communication abilities.
Hiring Manager Title
Revenue Operations
Travel Percent
Less than 10%
Functions Marketing