Vice President Of Marketing

Vice President of Marketing About the Company Well-established retail firm

Industry
Retail

Type
Privately Held








About the Role The Company is seeking a Vice President of Marketing and Sales with a strong background in digital marketing. The successful candidate will be responsible for leading and innovating the company's digital marketing strategies, with a focus on driving online presence, customer engagement, and sales. This role demands a visionary leader who can not only develop and execute comprehensive digital marketing plans but also stay at the forefront of industry trends to ensure the company's competitive edge. The ideal candidate will have a proven track record of leveraging digital platforms to enhance brand visibility, customer experience, and ultimately, to increase revenue.

Applicants for the Vice President of Digital Marketing position at the company should have a minimum of 20 years' experience in marketing and sales, with a significant portion of that time dedicated to digital marketing and e-commerce. A background in retail, QSR, CPG, or related industries is preferred. The role requires a candidate with an MBA in Business Administration or a related field, demonstrating a strong academic foundation in addition to practical experience. Key responsibilities include overseeing the digital marketing team, redefining the marketing and category management functions, and spearheading the implementation of digital initiatives such as online food service programs, social media campaigns, and e-commerce enhancements. The candidate should also be adept at data analysis, have a proven ability to restructure and optimize marketing operations, and possess excellent leadership and negotiation skills.




Travel Percent
Less than 10%

Functions Marketing