Vice President, Product Marketing About the Company Progressive SaaS solutions provider specializing in multi-channel advertising
Industry
Internet
Type
Privately Held, VC-backed
Founded
2013
Employees
1001-5000
Funding
$1-$5 million
Categories Information Technology & ServicesAdvertisingAdvertising ManagementMediaProfessional ServicesAgencyTechnologyAdvertising ExchangesAdvertising PlatformsContent MarketingNative AdvertisingAd Retargeting
Ad Targeting
AdvertisingAdvertising PlatformsDigital MarketingMachine LearningMarketingMobile AdvertisingVideo Advertising Specialties native advertisingcontent amplificationprogrammatic native advertisingdemand-side platformprogrammatic media buyingnative adsin-feed native advertisingcontent distributionvideo advertisingominchannel advertising About the Role The Company is seeking a VP of Product Marketing to lead a dynamic, remote-first team. The successful candidate will be a proven marketing leader with a minimum of 10 years' experience in a people leadership role and a strong background in ad tech and martech. This new VP will be instrumental in scaling the go-to-market strategy, driving product adoption, and educating clients on programmatic and martech concepts. Responsibilities include owning the product messaging and positioning, building successful launch processes, and being a subject matter expert in the industry to identify market opportunities. The role also involves collaborating with cross-functional teams to create and execute successful go-to-market motions and nurturing relationships with industry thought leaders to evangelize the brand.
The ideal candidate will have a deep understanding of digital advertising, data, and marketing automation solutions, and will be adept at building and scaling world-class product marketing teams. They should be confident in supporting revenue teams, scaling go-to-market motions, and owning ambitious revenue targets. The VP will be expected to craft engaging, audience-specific content, conduct ROI analysis, and gather competitive intelligence to develop differentiation materials. A key part of the role is to work with the executive team to influence the product roadmap and strategy based on market research and to define the team's strategy, budget, and OKRs. The Company is committed to diversity and inclusion and encourages candidates from all backgrounds to apply.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions MarketingProduct Marketing
